APR

Asiatic Public Relations Network (Pvt.) Ltd. Karachi – Lahore – Islamabad


Archive for the ‘Press Releases’ Category

Coca-Cola pledges further Rs. 9.8 million to Kashf Foundation for women empowerment

Tuesday, January 15th, 2013

Karachi, January 15, 2013: Following the success of the 2011/12 Coca-Cola Pakistan and Kashf Foundation partnership to promote women empowerment, Coca-Cola has extended its project appropriately titled “Women Economic Empowerment” for another year. A further grant of Rs. 9.8 million will be utilized for establishing sustainable income streams to economically empower women through microfinance.

The project intends to provide direct financial access via soft loans to 350 female clients from South Punjab and Sindh, whilst simultaneously building support networks and developing personalized entrepreneurial skills amongst the beneficiaries, to augment their business acumen. It is projected that within 2 years, these women entrepreneurs will already be seeing a 10% increase in their annual income.

Speaking about the Coca-Cola and Kashf Partnership, Rizwan U. Khan, General Manager, The Coca-Cola Export Corporation, Pakistan and Afghanistan stated: “At Coca-Cola we believe that women are a vital pillar of society and an integral facet for the economic development of Pakistan. The Coca-Cola and KASHF Partnership serves as a prime example of empowering women and communities to help build a sustainable tomorrow for the people of Pakistan.”

Coca-Cola and Kashf Foundation have been successfully working together by enabling women entrepreneurs’ from low income communities to get access to finance in order to grow their businesses and consequently to alleviate poverty and provide a sustainable future for their families. “Through this partnership Coca-Cola and Kashf have demonstrated that in a society where women’s economic contributions are not readily accepted, access to finance combined with business advisory services are effective measures for empowering women and enhancing their dignity and self-respect” stated Roshaneh Zafar, Founder and Managing Director, Kashf Foundation.

The Coca-Cola and KASHF partnership that commenced in 2011-12 has already benefited 350 low-income female entrepreneurs in Lahore and Karachi to set up or expand small businesses. These loans were invested in a range of business ventures, and helped these businesses increase revenues, thus resulting in enhancement of family incomes. This year, the partnership will provide financial access to another 350 beneficiaries.
Coca-Cola Pakistan is one of the leading corporate organizations with a diverse and evolving CSR portfolio. Currently their CSR strategy focuses on three core areas; Environment & Water Stewardship, Education and Women Empowerment.

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Coca-Cola encourages random acts of kindness through their latest campaign – Crazy for Good

Tuesday, January 22nd, 2013

Karachi, January 22, 2013: Continuing the journey of spreading happiness, Coca-Cola has unveiled a new campaign called ‘Crazy for Good’, as part of their Cultural Leadership program. The campaign projects to seed kindness into the mindset of the people of Pakistan by promoting random acts of kindness to spread goodness in society.

The campaign is driven by the insight that people have lost sight of the kindness they are born with, to the extent that when someone commits an act of kindness they are considered crazy. Through ‘Crazy for Good’, Coca-Cola will be celebrating people who do random acts of kindness; and use this positive disruption to inspire others to play their role too, in bringing a constructive change in society. This campaign is an extension to the Company’s Cultural Leadership program which in 2012 launched its ‘Reasons to Believe’ Campaign, celebrating the many reasons to believe in Pakistan to reignite faith and hope for a better future. In the midst of the dynamic situation of Pakistan today, portraying a boiling pot of ideas and bubbling sentiments awaiting winds of change, Crazy for Good takes the Cultural Leadership program a step further and endeavors to promote kindness and goodness at an individual platform, calling to people to actively play their role by committing Random Acts of Kindness to make the world a happier place for all of us.

While speaking about the Crazy for Good campaign, Rizwan U. Khan, General Manager, The Coca-Cola Export Corporation, Pakistan stated “Kindness is the social thread that binds society together; but unfortunately, people underestimate the power of kindness. As a Company that is synonymous with attributes of happiness, optimism and joy, we decided to take the message of random acts of kindness and their potential of opening happiness for the people of Pakistan forward in an interactive and engaging way.”

The campaign calls to people to go Crazy for Good and in the spirit of sharing experiences and touching as many lives as possible; it seeks help in identifying people who have committed random acts of kindness from around the country, living amongst us. Specifically, for this purpose an interactive digital platform, RAK wall, has been launched for people to share stories of Random Acts of Kindness they have encountered, spreading goodness in Pakistan (www.kindness.coca-cola.com/pk). Coca-Cola has stood as a universal icon of happiness, and over the decades has played a pivotal role around the world in targeting social tensions that are culturally relevant, by connecting and inspiring people through Coca-Cola’s Thought Leadership, and uniting them to make this world a happier place.

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Emirates SkyCargo Recognises Top Cargo Agents in Pakistan

Wednesday, January 23rd, 2013

KARACHI, – January 23, 2013 – Emirates SkyCargo, the Cargo Division of Emirates Airline, one of the world’s fastest growing airlines, recently held its annual award ceremony to honour and recognise the most productive cargo agents in Pakistan at a gala event in Karachi.

The airline presented awards to the country’s top ten cargo agents in recognition of their performance during 2011-12, in the Cargo Agents Awards Ceremony 2012. The agents were awarded for their outstanding performance throughout the year and contribution to Emirates’ business.

The cargo agents presented with awards were: PK Logistics Supply Chain Management, Sky Cargo, International Cargo Services, DHL Pakistan, Inter Fret Consolidators, Universal Freight System Private Limited, Eastern Cargo Centre, Air Cargo Services, Cargo Express and Agility Logistics (Pvt.) Limited.

“It has been a challenging yet rewarding year for Emirates SkyCargo, with strong levels of growth across several areas of our business. We are grateful for the continued support of all our cargo agents in the Pakistan and congratulate those who have received awards this year”, said Mr. Khalid Bardan, Emirates’ Vice President, Pakistan. “We appreciate the relentless hard work and dedication of the winning companies who have worked under pressure to constantly deliver on time, every time.” He continued “It is thanks to the dedication of these agents and many other agents around the world that Emirates SkyCargo was awarded the honour of being “Air Cargo Carrier of the Year 2012” for the 6th time at recent the Global Freight Awards”.

“Freight forwarders are not only our business partners but also friends and colleagues with whom we interact on daily basis to serve our clients”, said Mr. Faisal Yaqoob, Emirates’ Cargo Manager, Pakistan. “Our relationship with freight forwarders is based on mutual trust, confidence and the ability to deliver goods on time”, he added.

In December 2012, Emirates SkyCargo took delivery of its seventh Boeing 777F, increasing its dedicated freighter fleet to 10 aircraft. Scheduled freighters now operate to 39 freighter destinations.

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HBL Launches UnionPay Cards

Thursday, January 24th, 2013

Karachi: January 24, 2013, Habib Bank Limited (HBL), Pakistan’s largest bank, has initiated acquiring of international UnionPay Cards for usage on its ATM network. This was jointly announced by Chairman China UnionPay Mr. Su Ning and HBL President and CEO Mr. Nauman K Dar at a ceremony held at HBL Plaza in Karachi. Also present at the occasion were senior executives of both organizations.

Speaking on the occasion Mr. Dar said, “As Pakistan’s largest bank HBL continually strives towards providing innovative financial solutions. This alliance ties in with our mission to create strong value for our customers”

HBL boasts Pakistan’s largest branch and ATM networks. The bank is on a strong growth trajectory. Last year HBL crossed the milestone figure of PKR 1 trillion in domestic deposits becoming Pakistan’s first bank to record this achievement.

UnionPay International has about 400 domestic and overseas associate members. It has acceptance in 135 countries; with over 3.4 billion cards issued globally UnionPay is one of the largest payment technology companies in the world. In November 2012, HBL joined the advisory board of UnionPay International as a founder member. The bank views the launch of UnionPay cards as a significant step towards growing the payment services segment in Pakistan.

Addressing the media, Mr. Su Ning deeply appreciated HBL’s efforts and said, “This alliance will positively reinforce Pak-China trade relationship and facilitate Pakistan’s payment industry immensely.”

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Visa records 34 per cent growth in international spending in the first week of Dubai Shopping Festival 2013

Tuesday, January 29th, 2013

  • Over US$153m spent in the first week alone on internationally issued Visa cards in UAE during region’s biggest shopping extravaganza
  • Russians, Britons and Saudis are among DSF’s highest spending international shoppers
  • Number of transactions during the week rose 32 per cent compared to first week of DSF 2012

Karachi, 28 January, 2013: International visitors to the UAE have spent over US$153 million on their Visa cards in the first week of Dubai Shopping Festival (DSF) 2013, registering a massive 34 per cent year-on-year growth over the first week of DSF 2012, according to statistics issued today by Visa, one of the world’s leading electronic payments networks and a lead sponsor of the region’s premier shopping event.

The results collected by the company’s Visa Vue® Travel data service showed that the total inbound Visa card spend in the UAE between 3 January and 9 January 2013, was over $153.35 million compared to $114.25 million during the first week of DSF 2012. International visitors used their Visa cards 539,391 times in the first week of this year’s DSF, compared to 408,096 times in the first week of DSF 2012, recording a significant 32 per cent year-on-year increase.

DSF 2013 got off to an excellent start, with spending on overseas-issued Visa cards on the first day of DSF touching $21.19 million – an increase of 22 per cent over the first day of DSF 2012. The number of individual transactions conducted on Day 1 of DSF 2013 also increased 19 per cent, to 71,036.

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Visa to launch its exclusive Visa Signature Premium card in the Middle East

Wednesday, January 2nd, 2013

Karachi, January 02, 2012: Visa, the leading global payments technology company, today announced the launch of its exclusive Visa Signature premium card in the Middle East region. The newly-introduced premium card focuses on providing an affluent segment of customers with attractive and exclusive travel, dining and lodging privileges, offered both locally and globally.

Offering a superior way to pay, with preferential benefits that enhance the individual quality of life, the Visa Signature premium card comes with a wide array of rewards, including priority customer service and an on-call concierge facility, comprehensive insurance coverage and emergency travel services, as well as special privileges designed to enrich the card holder’s lifestyle.

The benefits offered by the new Visa Signature card span four categories – from dining to indulgence to lifestyle to travel, and offers access to over 30 VIP lounges at airports around the world
Kamran Siddiqi, General Manager for Visa in MENA, said: “The launch of Visa Signature cardis another important step in our ongoing strategy to launch the type of premium products that are especially popular in this region.

“Visa Signature is perfectly aligned for our affluent segment in the Middle East and is an innovative product with great rewards and travel benefits. Visa offers an all-embracing series of payment products and is continually innovating by enhancing our products and services, and the launch of Visa Signature card is the latest initiative in this direction.”

“Owning a Visa Signature carddenotes a class above for the card holder who can now experience incredible packages, higher rewards, special offers and upgrades at some of the finest hotels and resorts.”
He added: “through extensive research, Visa understands the needs and wants of today’s affluent customer. Visa Signature card delivers this through 24 hours concierge service, a team of personal assistants available to, from anywhere in the world to assist you with travel reservations, entertainment plans, business meeting arrangements, and special shopping requests.

Visa Signature offers customers acceptance at more than 29 million worldwide locations, including one million ATMs in the Visa Global ATM Network.

Issuing banks will introduce the Visa Signature credit card in the region in the coming weeks and will be providing details to their respective customers.

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Emirates Doubles A380 Capacity to New York and Paris

Tuesday, January 1st, 2013

New Year kicked off by second daily A380 services

KARACHI, January 01, 2013- Emirates has doubled its A380 capacity to New York’s John F. Kennedy and Paris’ Charles De Gaulle airports with a twice daily A380 service from Dubai now operating into both cities.

Upgrading capacity into New York by 1848 seats per week, flights EK203 and EK204 will now be operated by the Airbus A380-800. EK203 departs from Dubai at 0225hrs, arriving at JFK at 0745hrs. The return sector EK204 leaves JFK at 1040hrs arriving in Dubai at 0810hrs the next day. In Paris, an additional 2198 seats per week will be added; EK 075 leaves Dubai at 1500hrs and arrives in Paris at 1930hrs. The return flight, EK 076 departs Paris at 2110hrs and gets into Dubai at 0640hrs the next day.

“The decision to commit a second A380 to both New York and Paris is a clear indication of customer demand, for the state-of-the-art aircraft and these two popular destinations,” said Thierry Antinori, Emirates’ Executive Vice President, Passenger Sales Worldwide. “New York and Paris are both important routes for Emirates and its customers. Adding larger capacity aircraft is central to helping us meet growing passenger demand and will also boost economic support for American and French international commerce.”

“New York & Paris both are very popular routes for business and leisure travellers from Pakistan” said Mr. Khalid Bardan, Emirates’ Vice President, Pakistan. “By adding this extra capacity on the routes from Dubai, Pakistani travellers now have even more opportunity to travel to these two destinations whilst experiencing the award-winning products and service offered onboard an Emirates A380.”

With the world’s largest fleet of A380 aircraft at 31 and another 59 on order, Emirates continues to set the pace for A380 deployment. In the four years since the Emirates A380 has been in operation over 11.5 million passengers have flown on the aircraft, covering 169 million kilometres. In 2012 alone, Emirates added 11 A380’s to its fleet.

“Emirates has redefined air travel and we look forward to offering the unique A380 experience to even more of our passengers on the Paris and New York routes with the exceptional and innovative features we offer on-board including the industry first Shower Spas, the First and Business Class On-Board lounge and an award-winning inflight system offering 1400 channels of on-demand entertainment. Combine this with our gourmet cuisine as well as a network spanning six continents, and you have a product which has become extremely popular with our global travellers.”

Despite its size at over 24 metres high and with a wing span of nearly 80 metres, the A380 is the quietest long range aircraft and uses the very latest fuel-efficient technology. Passengers in the First Class cabin can freshen up in one of two on-board Shower Spas before joining fellow premium class travellers in the On-Board Lounge where they can enjoy complimentary beverages and canapés.

The Emirates A380 fleet currently serves 21 destinations with new cities to be announced in the coming months. Emirates has the largest number of A380’s on order which will total 90 by 2017. In January 2013, the world’s first purpose-built facility for the Emirates A380 will open at Dubai International Airport, allowing faster boarding and smoother connections. From the direct boarding from the lounges for First Class and Business Class passengers, to the expanded duty free shopping, dining options from cafes to fine dining, a full service Timeless spa, two hotels and other amenities, the new concourse represents another first from Emirates in providing innovative products and services that give customers an unsurpassed travel experience.

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LG BEGINS ROLLOUT OF EAGERLY ANTICIPATED OLED TV

Friday, January 4th, 2013

LG Ushers in New Year as First Company to Launch Sales of OLED TV

Karachi, Jan. 04, 2013 – LG Electronics (LG) recently announced that it will begin accepting pre-orders for its eagerly-awaited 55-inch class (54.6-inch diagonal) WRGB OLED TV (Model 55EM9700) in South Korea this month with deliveries scheduled to begin next month.

Other markets where the revolutionary LG OLED (Organic Light Emitting Diode) TV will be available will be announced over the next several weeks along with their respective prices. The announcement comes just days before the 2013 Consumer Electronics Show (CES), where an early version of the TV last year was awarded “Best of Show.”

More than 1,400 LG retail stores in South Korea will begin accepting orders from consumers for KRW 11 million (approximately US $10,000) TVs starting Jan. 3 with delivery to commence the first week of Feb-ruary. As the first and only company to announce availability of the next-generation TV technology, LG is prepared to ramp up quickly to take the lead in the OLED segment that is expected to grow to 7.2 million units by 2016, according to DisplaySearch.

“We are extremely pleased to be able to make this announcement at the start of the new year because we believe that OLED will usher in a whole new era of home entertainment,” said Havis Kwon, President and CEO of LG’s Home Entertainment Company. “Not since color TV was first introduced 60 years ago has there been a more transformational moment. When high definition TV was first introduced 15 years ago, the public’s reaction was ‘wow!’ but when customers see our razor-thin OLED TV for the first time, they’re left speechless. That’s a clear indicator as any that OLED TV is much more than just an incremen-tal improvement to current television technology.”

Only 4 millimeters (0.16 inches) thin and weighing less than 10 kilograms (22 pounds), LG’s OLED TVs produce astoundingly vivid and realistic pictures thanks to its superior WRGB technology. LG’s unique Four-Color Pixel system features a white sub-pixel, which works in conjunction with the conventional red, blue, green setup to create the perfect color output. LG’s exclusive Color Refiner delivers even greater tonal enhancement, resulting in images that are more vibrant and natural than anything seen before. The 55-inch OLED TV also offers an infinite contrast ratio, which maintains optimal contrast levels regardless of ambient brightness or viewing angle.

Even before its launch, LG’s OLED TV was turning heads all over the world. In addition to being named Best of Show at CES 2012, the influential Industrial Designers Society of America recognized the TV with a coveted IDEA Award. Meanwhile, LG received the European Display Achievement 2012-2013 Award from the European Imaging and Sound Association (EISA). And to cap it off, LG’s OLED received Korea’s Good Design President Award in October.

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LG TO LEAD OLED AND ULTRA HD TV MARKETS

Monday, January 21st, 2013

LG Plans to Lead Industry with OLED TV, Broader Ultra HD TV Lineup, Unique Smart TV Features

Karachi, Jan. 21, 2013 – Speaking at the International Consumer Electronics Show in Las Vegas, Havis Kwon, President and CEO of the LG Electronics’ Home Enter-tainment Company, outlined the company’s vision for the upcoming year and expressed confidence in LG’s ability to lead the next generation TV market.

“2013 is an important year because for LG, it marks the beginning of a new TV era,” said Mr. Kwon. “With game-changing products such as the OLED TV and Ultra HD TV, we are in a strong position strategically to lead the industry. Delivery of our Ultra HD TV well before the competition and the imminent release of our OLED TV in the first quarter of 2013 will give us a head start in a market where speed is a critical com-ponent of success.”

Seizing the Advantage with Global Rollout of OLED TV
In order to gain an early foothold in the OLED TV market, Mr. Kwon said LG will launch its 55-inch OLED TV in North America, Central and South America, Europe and Asia in the first quarter of 2013. The company will increase R&D and investment in OLED TV technology and marketing to ensure that consumers see a strong link be-tween OLED and LG. The company will also continue to develop and improve produc-tion techniques in cooperation with LG Display in order to strengthen its position in what is expected to be a fast-growing segment in the next two or three years..

Dominating in Ultra HD TVs with Diverse Lineup
LG will solidify its market position with the addition of different Ultra HD TV sizes to complement its 84-inch Ultra HD TV (Model 84LM9600) which was first unveiled at CES one year ago. Earlier this week at the 2013 Consumer Electronics Show, LG un-veiled new 55 and 65-inch versions slated for launch in some 100 countries.

With its 84-inch Ultra HD TV already being delivered to living rooms in more than 40 countries, LG has begun playing a key role in promoting new Ultra HD content. At CES, LG demonstrated the progress it has made with Korea’s number one broadcaster, KBS, to develop Ultra HD content and expressed its interest in forming partnerships with overseas broadcasters as well.

Smart TV Leadership with Differentiated Content and Services
With more intuitive controls, enhanced user interface (UI) and advanced SmartShare feature which enables one-touch media sharing across multiple devices, LG is firmly committed to raising its Smart TV profile. A redesigned Magic Remote allows users to more easily control their Smart TV with everyday voice commands or simply point to the TV screen and direct an on-screen cursor, almost like using an “air mouse”. LG’s newest Smart TVs also deliver a smoother user experience and superior picture quality thanks to an upgraded CPU and graphics processor.

LG will continue to develop strategic partnerships with broadcasters, content providers and IT companies to offer better quality Smart TV content and differentiated services. What’s more, the company plans to expand its joint efforts to offer more region-specific entertainment and live broadcasts in order to deliver the best possible Smart TV user experience to LG customers worldwide.

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