APR retainer client Emirates Airline recently launched flight services to Chicago, USA. To promote the route in Pakistan, they planned a FAM trip and took a journalist from Pakistan on the inaugural flight. The FAM trip was a five-day tour with the main attractions for the travelling journalists being the inaugural event at the airport, media round conference with Emirates’ top management in Chicago, city tours as well as a grand dinner.
APR shortlisted the media and coordinated with them throughout the trip – planning, executing and post-trip follow up. The FAM trip was conducted successfully with Chicago receiving excellent coverage in local media.