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Asiatic Public Relations Network (Pvt.) Ltd. Karachi – Lahore – Islamabad


Archive for the ‘Press Releases’ Category

QUANTUM DOT TECHNOLOGY TO JOIN LG’S 4K ULTRA HD TV LINEUP IN 2015

Monday, January 5th, 2015

LG Offers More Choices for Premium Home Viewing Experience
Karachi, January 5, 2015 — LG Electronics (LG) will unveil a new 4K ULTRA HD TV with quantum dot technology as a new component of its expanded TV lineup at the 2015 International CES®, Jan. 6-9 in Las Vegas. LG’s 4K ULTRA HD TVs with quantum dot technology will offer a wider color palette and improved color saturation than conventional LCD TVs and will be available in 2015 to complement LG’s other ULTRA HD TV and OLED TV offerings.

LG’s quantum dot technology displays an extremely wide color gamut, making it ideal for 4K content. The technology works by harnessing nano crystals that range in size from 2 to 10 nanometers. Each dot emits a different color depending on its size. By adding a film of quantum dots in front of the LCD backlight, pic-ture color reproduction rate and overall brightness are significantly improved.

Quantumdot TV

Since the nano-sized dots emit extraordinarily vivid colors, quantum dot technology is able to enhance the already stunning capabilities of LG’s 4K ULTRA HD In-Plane Switching (IPS) displays. The color repro-duction rate in LG’s IPS panels, which offers high color accuracy and extra wide viewing angles, is in-creased with the addition of the quantum dot film by more than 30 percent compared with conventional LCD/LED TVs.

LG’s 4K ULTRA HD TVs with quantum dot technology will employ technology designed with the environ-ment in mind as they contain no cadmium or any other toxic heavy metals.

“Quantum dot’s vibrant and vivid color reproduction capabilities brings LG’s LCD TVs to the next level when it comes to picture quality,” said In-kyu Lee, senior vice president and head of the TV and monitor division at the LG Electronics Home Entertainment Company. “The addition of ULTRA HD TV with quan-tum dot technology to our TV lineup positioned under our award-winning OLED TVs further establishes LG as a leading provider of the most diverse and innovative TV display technologies in the industry.”

Visitors to LG’s booth at CES 2015 (Las Vegas Convention Center, Central Hall #8204) from Jan. 6-9 will have the opportunity to see LG’s stunning 4K ULTRA HD TVs with their own eyes.

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Evolution of LG’s Curved Smartphone Unveiled at CES 2015

Wednesday, January 7th, 2015

LG G Flex2 Features Dynamically Curved Design Optimized with Sharper Display, Powerful Hardware, Intuitive Software
Karachi, Jan. 7, 2015 — LG Electronics (LG) continues to push the industry boundaries with the unveiling of the new G Flex2 at the 2015 International CES® in Las Vegas. The original G Flex earned positive reviews for its innovative design and outside-the-box thinking. One year later, the G Flex2 improves upon its predeces-sor in every way possible with a more advanced design, faster performance and most importantly, greater convenience.

G_Flex2_2

The LG G Flex2 boasts sleeker, more stylish curves and a powerful Qualcomm® Snapdragon™ 810 processor with Octa-Core 64-bit capable CPUs for a nimbler and smoother performance. Its 5.5-inch display gets a bump up to Full HD, while the updated software offers even more conveniences through all-new features such as Gesture View and Glance View. The unique “Self Healing” back cover from the original G Flex carries over to the G Flex2 and is now faster and more effective than before.

Beauty In The Details
The G Flex2 goes beyond its predecessor’s groundbreaking 700mm radius curved profile. The new smartphone harmoniously incorporates a symphony of curves ranging from a radius of 400mm to 700mm across the front, back, sides and top-to-bottom edges.The dynamically curved layers deliver a sleeker and more dynamic look to G Flex2.

However, the G Flex2’s curves are for more than looks. The phone’s ergonomic design brings the micro-phone closer to the mouth, for better sound pickup compared to conventional smartphones which allow much more outside noise to enter the phone through the microphone. The slimmed down 5.5 inches screen with curvatures makes the perfect fit for eyes and the grip. The display’s 700mm radius curvature delivers a truly immersive viewing experience from any angle, while the steeper 650mm radius curvature of the back is more comfortable to grip and fits easier in the pocket. The display’s resolution has also been bumped up to 1080p Full HD, which makes every UI detail appear crisp and alive. The P-OLED display, which gives the G Flex2 its unique shape and durability, is even more precise than in the original G Flex.
Turning the phone over reveals handcrafted details such as the Spin Hairline Pattern on the G Flex2’s curved rear, which showcases the subtle yet brilliant polish of the surface from every angle.

Most Advanced Technology To Date

The G Flex2 is the first smartphone officially announced to come equipped with the Snapdragon 810 pro-cessor, featuring Octa-Core 64-bit capable CPUs optimized for Android 5.0 and the advanced Qualcomm® Adreno™ 430 GPU for stunning graphics performance. This makes the smartphone incredibly fast and effi-cient for multimedia and multi-tasking. The Snapdragon 810 also features fully integrated 3x20MHz Carrier Aggregation support for faster, more efficient connectivity.

What’s more, the G Flex2’s cover glass is approximately 20 percent more durable, thanks to a special chemical treatment technology developed by LG.

The Self Healing back, which keeps the phone looking new even through the nicks and scratches from nor-mal everyday use, has also been improved with significantly faster healing time. LG reduced the healing time from about three minutes to just with in ten seconds at room temperature.

Another innovative technology only available in LG smartphones is the amazingly fast Laser Auto Focus camera, first introduced in the popular LG G3. This technology enables the G Flex2 to capture the best mo-ment — even in low light — by measuring the distance between the subject and the camera using a laser beam. Combined with LG’s proven OIS+ technology and dual LED flash, the G Flex2 delivers images that rival most standalone point and shoot cameras.

Practical Solutions for User Convenience
The G Flex2’s curve-enhanced user experience carries over to software as well. It comes fully loaded with the best of LG’s unique software features optimized for its curved form factor:

  • Gesture Shot makes it easy to capture the perfect selfie with a simple hand gesture recognizable from up to 1.5 meters away.
  • Gesture View makes it easy to check your last shot immediately after taking a photo or selfie.
  • GlanceView displays key information such as time, recent messages or missed calls with a downward            swipe of the curved screen even while the display is off.
  • Fast Charge allows the embedded 3,000mAh battery in the G Flex2 — the only curved mobile battery in the world to be charged up to 50 percent in under 40 minutes.

“The original G Flex demonstrated LG’s pioneering spirit and with the G Flex2 we have refined the curved form factor, staying true to our philosophy of innovation for a better life,” said Juno Cho, president and CEO of the LG Electronics Mobile Communications Company. “The G Flex2 not only has the stunning looks, it also has the powerful guts to be at the cutting edge of current smartphone technology. Simply put, it’s a true head-turner in every sense of the word.”

The LG G Flex2 will be available starting at the end of the month in Korea to be followed by additional global markets. The device will initially be available in two colors: Platinum Silver and Flamenco Red.

Key Specifications (may vary depending on market)

  • Chipset: Qualcomm® Snapdragon™ 810 processor with 2.0GHz 64-bit Octa-Core CPU
  • Display: 5.5-inch Full HD Curved P-OLED (1080 x 1920 pixels / 403 ppi)
  • Memory: 16/32GB eMMC ROM / 2GB DDR4 RAM / microSD slot (up to 2TB)
  • Camera: Rear 13.0MP with OIS+ with Laser Auto Focus / Front 2.1MP
  • Battery: 3,000mAh (embedded)
  • Operating System: Android 5.0 Lollipop
  • Size: 149.1 x 75.3 x 7.1-9.4mm
  • Weight: 152g
  • Network: 4G / LTE / HSPA+ 21/42 Mbps
  • Connectivity: Wi-Fi 802.11 a/b/g/n/ac, Bluetooth Smart Ready (Apt-X) 4.1, NFC,
  • SlimPort, A-GPS / Glonass, USB 2.0
  • Color: Platinum Silver, Flamenco Red
  • Other: Gesture Shot, Gesture View, Glance View etc.

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