APR, on behalf of its client, EBM is organised a fun carnival for the brand, Peek Freans RIO at a local amusement park. Its aim was to promote learning with entertainment among children and was held as a celebration for the winners of a competition that the Brand had held. The event included several activities that encouraged the participating children and their parents to have fun alongside building upon their physical and cognitive abilities.
Renowned artist, Khalid Malik conducted the main part of the event to amuse the young audience with his stories, songs, humour and quick quizzes, which enhanced interactivity.
The competition run earlier by the brand required people to text unique codes printed on Peek Freans RIO packs to a designated number, followed by sharing their details. The audience was engaged throughout the length of the activity with interactive activities such as playing quizzes, sharing jokes, stories, etc. The campaign resulted in a very successful engagement as more than 400,000 entries were generated. Over one hundred winners were then selected through a carefully fashioned metric ensuring a fair distribution of prizes. Prizes such as X-boxes, play stations, bicycles, toys, stationery sets and branded gift hampers will be given.