APR

Asiatic Public Relations Network (Pvt.) Ltd. Karachi – Lahore – Islamabad


Archive for the ‘Press Releases’ Category

Lenovo appoints i2 Pakistan as smartphone distributor in Pakistan

Wednesday, September 9th, 2015

Karachi, September 09, 2015: Lenovo (HKSE: 992) (ADR: LNVGY) today announced that it has appointed i2 Pakistan as distributor for the complete range of Lenovo smartphones in Pakistan. i2 Pakistan will provide their value added solutions and services to maximise the reach of Lenovo smartphones across the country.

Commenting on the partnership with i2 Pakistan, Arif Shafique, Country Manager for Pakistan, Lenovo, said, “We are happy to be partnering with i2 Pakistan to deliver our world class leading smart devices. As we drive the growth of our smartphone business, we believe that i2 Pakistan will help make Lenovo smartphones more accessible with their multiple distribution points across the country.”

He added, “i2 Pakistan’s successful track record, services and support, extensive network, and logistics capability simplified our choice in appointing them as a distributor in Pakistan.”

Launched last year in Pakistan with a ten-model portfolio, Lenovo smartphones cater to top-end users, stylish trendsetters, multi-media enthusiasts, social media aficionados and conscious spenders. Lenovo offers smartphones in all various categories, catering to any consumer segment, with first-class designs, smarter features and improved functionalities all competitively priced.

Rizwan Younas, Chief Executive Officer of i2 Pakistan, which also owns the Global Customer Care Centers in Pakistan, said, “We are very pleased to be partnering with Lenovo in Pakistan and excited to be part of the company’s ambitious expansion plans [for Pakistan]. We have a great fit with Lenovo, in terms of our shared strategy and commitment to the local market. Our deep hands-on engagement with the channel and pro-active approach to marketing and business building will ultimately ensure that consumers in Pakistan will benefit from Lenovo’s new range of high quality, great value smartphones.”

Lenovo smartphones are available at all major retailers and for more information, visit www.lenovo.com/pk

Share and Enjoy

  • Facebook
  • Twitter
  • Delicious
  • LinkedIn
  • StumbleUpon
  • Add to favorites
  • Email
  • RSS

Coca-Cola Mobile Book Bank celebrates International Literacy Day

Tuesday, September 8th, 2015

Karachi, September 08, 2015: Coca-Cola Pakistan organized a creative activity on International Literacy Day to collect books no longer needed from citizens, for donation to The Citizens Foundation. For this purpose a Coca-Cola truck was converted into a Mobile Book Bank, which traveled the whole day to different points in the city, where citizens were able to donate their old textbooks and other books, in return for chilled complimentary Coca-Cola.

The activity was undertaken in association with TCF, leading higher education institution SZABIST and the Karachi Press Club. To generate greater public participation in this noble cause, several leading social media activists also gave strong support by vigorously promoting the activity on different social media platforms.

The #CokeBankABook activity was first launched earlier this year at the Karachi Literature Festival 2015, where the attending public had the chance to donate their old books to the Book Bank set up at the KLF. More than 2000 books were collected through this initiative. Books that could not be used by TCF students were disposed of in the market and the sum of Rs. 50,000 raised through the sale proceeds was also donated to TCF.

Coca-Cola’s association with TCF goes back to 2010, when the company sponsored the establishment of a brand new primary school in the flood ravaged area of Muzaffargarh. TCF School Coca-Cola Campus is a collaborative partnership that aims to provide quality education to children free of cost. The Campus has a capacity of 180 students. Coca-Cola’s support also included meeting the operational costs of the school for the first 3 years. The Company has also been supporting education for the less privileged through the CARE Foundation and through adoption of government schools, under the Adopt-a-School programme.

Share and Enjoy

  • Facebook
  • Twitter
  • Delicious
  • LinkedIn
  • StumbleUpon
  • Add to favorites
  • Email
  • RSS

Coca-Cola exhibits “Art of Happiness” for Celebrating 100 Years of Contour

Monday, September 21st, 2015

Lahore, September 21, 2015: Coca-Cola Pakistan has organized an exhibition, The Art of Happiness, at Al-Hamra Gallery in Lahore as one of the many activities conducted this year for celebrating the 100th anniversary of the Coca-Cola Contour bottle. The two-day exhibition that started on Saturday, September 19 and will be ending on Sunday, September 20, is showcasing the works of shortlisted students of Beacon house National University, National College of Arts and Pakistan Institute of Fashion Design.

Sana Iqbal, of Beacon house National University, Javed Ahmad of National College of Arts and Munzee Mubashir of Pakistan Institute of Fashion Design were three lucky winner chosen by the panel of judges, Ayesha Jatoi and ZulfiqarZulfi, and their artwork will be displayed at The World of Coca-Cola Museum, Atlanta, Georgia. The winners were also rewarded with cash prizes and certificates of appreciation for their participation in the exhibition.

“The Art of Happiness is a medium to celebrate how Coca-Cola as a brand has created opportunities for people to bond and share a moment together by instilling happiness. The art exhibition will take attendees on a unique, multi-sensory journey featuring an array of Coca-Cola ‘contour’ themed art created by the students of participating universities.”, said Fahad Qadir, Director Public Affairs & Communication, The Coca-Cola Export Corporation. “The company took this initiative to encourage young artists to showcase their talent and to promote the art and culture of Pakistan.” he added.

Share and Enjoy

  • Facebook
  • Twitter
  • Delicious
  • LinkedIn
  • StumbleUpon
  • Add to favorites
  • Email
  • RSS

Survey recognizes EBM as ‘Best Place to Work – 2015

Monday, September 28th, 2015

Karachi, September 22, 2015: English Biscuit Manufacturers (Private) Limited has been recognized as Best Place to Work among FMCG companies, Best Place to Work among national companies, as well as one of the top eight companies across all categories according to the Best Place to Work Survey carried out recently by the Pakistan Society of Human Resource Management (PSHRM) and Engage Consulting. The research was conducted by selecting 100 participants randomly out of a pool of 200 employees from each of the 28 participating companies, having 500 or more employees and a minimum defined level of sales turnover.

The Survey measured the level of sense of belonging, employee alignment with company goals, individual growth & individual’s commitment. Among the responses given in the survey by EBM employees, it was stated that the leadership of the organization is easily accessible, supervisors seem to care about employees as persons, and the organization encourages employees to come up with new, creative solutions to work-related problems.

Receiving EBM’s trophy at the award ceremony, EBM’s Managing Director and CEO, Dr. Zeelaf Munir stated, “EBM is honored by this independent survey that validates its core values which define how we believe in, engage with and grow our people. A sincere commitment to our employees is a defining principle of how we conduct our business. We have always believed that inclusion, empowerment and ongoing capacity building of our workforce is critical for our sustainable growth.”

The country’s largest biscuit manufacturer lays great emphasis on a performance driven culture which is inclusive and overarching. Since the very beginning EBM has invested quite heavily in its people to ensure that they remain on the road to growth and achievement.

PSHRM and Engage Consulting are pioneers in studying and recognising the best companies to work for in Pakistan. The study was introduced in 2008 and has been conducted every alternate year since then.

Share and Enjoy

  • Facebook
  • Twitter
  • Delicious
  • LinkedIn
  • StumbleUpon
  • Add to favorites
  • Email
  • RSS

NORDIC COMPANIES JOINING TO PAKISTAN

Wednesday, September 30th, 2015

After two successful Finland-Pakistan Business Summit events held in Islamabad in 2014 and 2015 it is now time to expand the event up to the Nordic Level. Over 300 participants and over 200 companies in total have joined the earlier events and the third one, now Nordic Pakistan Business Summit, will be hosted in Lahore on February 7-9, 2016.

The main function of the Business Summit is purely business. The Summit is bridging companies together for Growth, Networking and New Opportunities and in February 2016 companies from Pakistan and all Nordic countries i.e. Finland, Sweden, Norway, Denmark and Iceland as well as Baltic countries Estonia, Latvia and Lithuania are invited to join this massive but effective business event, the biggest ever promotion of business in Pakistan done by private companies.

“I believe both sides have the same challenge: Nordic companies don’t understand the dynamics and opportunities of the Pakistani market and Pakistani companies don’t understand the purchasing power of the common Nordic market with only 26 million people”, says Mr. WilleEerola, Chairman of the Summit.

Joining for growing business

The Nordic region has plenty of companies with products and services able to help Pakistan and Pakistani companies to develop the country; it’s industrial sectors, energy production, manufacturing, agriculture, education and healthcare.

The Nordic region represents the world top area in many areas like education, economic competitiveness, quality of life and human development but the region is also an area of 26 million people with a high purchasing power. The GDP of the Nordic region is approx. $ 43.000 per capita and all Nordic countries are among the TOP-25 countries in the world by GDP.

“This is a perfect win-win situation. Nordic region is a common economic area that Pakistani companies should really look closely: simultaneously Pakistan is a huge and developing market where we can help Nordic companies to find new business and right partners”, says Mr. WilleEerola.

Nordic knowledge and Pakistan is a perfect match

There are clearly two main bottlenecks in the development of Pakistan: clean water and energy. Both are areas where Nordic companies have so much to offer. “If only 1 per cent of waste water is treated in a market of almost 200 million people, it is obviousthat there is a strong need for the Nordic Clean Tech knowledge and companies”, says Mr. Hassan Raza, Co-Chairman of the Summit.

Summit is organized in cooperation of Finland Pakistan Business Council, Chamber Trade Sweden and Nordic Pakistan Business Council.

More details:

Mr. WilleEerola, Chairman, Nordic Pakistan Business Summit 2016, email: wille.eerola@nordicpakistanbusiness.com, phone +358 40 5316720

Mr. Hassan Raza, Co-Chairman, Nordic Pakistan Business Summit 2016, email: hassan.raza@nordicpakistanbusiness.com, phone+92 323 5101050

Summit’s website: www.nordicpakistanbusiness.com

Share and Enjoy

  • Facebook
  • Twitter
  • Delicious
  • LinkedIn
  • StumbleUpon
  • Add to favorites
  • Email
  • RSS

Nexus 5X: LG and Google Collaborate on the Most Advanced Nexus Phone to Date

Wednesday, September 30th, 2015

Karachi / Seoul: 30 September 2015: LG Electronics (LG) and Google today officially unveiled their third collaborative effort. Nexus 5X features Android 6.0 Marshmallow, Google’s newest operating system for mobile devices and delivers impressive performance, great imaging and enhanced security. It also delivers the best of Google and LG know-how in a single package.

LGNexus5

Powerful and Fast Performance
Nexus 5X features a sharp 5.2-inch 423ppi Full HD IPS display with advanced In-Cell Touch technology that enables faster recognition, better outdoor visibility and crisper images. Powered by a Qualcomm Snapdragon 808 Processor, Nexus 5X delivers smooth and effortless performance for any demanding task. And with its fast Type-C USB port, a 10-minute charge will provide enough power for almost four hours of battery life.

Great Imaging Under Any Conditions
Nexus 5X sports a 12.3MP rear camera and a 5MP camera in the front. Both the 1.55um sensor on the rear camera and 1.4um above the display absorb more light than any previous Nexus device, delivering brighter photos with stunning details even in less than ideal lighting conditions. Nexus 5X is also capable of capturing 4K and slow-motion videos, making this phone the most advanced multimedia Nexus device to date.

Enhanced Security With Just A Fingertip
Nexus 5X is more secure than ever and simpler to use with Nexus Imprint, a fingerprint sensor conveniently located on the back, where your finger naturally falls. A single touch of the sensor is all it takes to power on and unlock Nexus 5X for immediate use. For owners in the United States, Nexus Imprint will also work with Android Pay for quick and easy purchases at thousands of locations nationwide.

“We are excited to be able to work with Google again on developing Nexus 5X, our best Nexus yet,” said Juno Cho, president and CEO of LG Electronics Mobile Communications. “This time, we wanted to deliver the best hardware for Google’s most advanced software and we’re very proud of what we’ve accomplished together.”

“We are excited to partner with LG again to introduce a sequel to a fan-favorite ― the new Nexus 5X ― and Android 6.0 Marshmallow, our most polished and highest-performing OS yet,” said Hiroshi Lockheimer, vice president for Android, Chromecast and Chrome OS at Google.

Nexus 5X will initially be available for pre-order on the Google Store (store.google.com) starting today in the United States, Canada, UK, Ireland, Korea and Japan with shipping to start late next month. Starting October 19, Nexus 5X will begin rolling out to additional markets with nearly 40 countries to offer the device via Google Store or local retail establishments in the fourth quarter. Prices and availability will be announced locally in the weeks to come.

Key Specifications:

  • Chipset: 1.8 GHz Qualcomm Snapdragon™ 808
  • Operating System: Android 6.0 Marshmallow
  • Display: 5.2-inch Full HD IPS (1920 x 1080 / 423ppi)
  • Memory: 2GB LPDDR3 RAM / 16 or 32GB eMMC ROM
  • Camera: Rear)   Up to 12.3MP with F2.0 Aperture (Front)  5MP with F2.0 Aperture
  • Battery: 2,700mAh (embedded)
  • Size: 147 x 72.6 x 7.9mm
  • Weight: 136g
  • Network: LTE-A Cat 6
  • Connectivity: Wi-Fi 802.11 a, b, g, n, ac / Bluetooth 4.2 / NFC / Type-C USB
  • Colors: Carbon / Quartz / Ice
  • Other: 4K Video / Dual Flash / IR Laser Auto-Focus / Fingerprint Sensor

Share and Enjoy

  • Facebook
  • Twitter
  • Delicious
  • LinkedIn
  • StumbleUpon
  • Add to favorites
  • Email
  • RSS