APR

Asiatic Public Relations Network (Pvt.) Ltd. Karachi – Lahore – Islamabad


Archive for the ‘Uncategorized’ Category

Bloggers Meet-up – Crazy for Good – The Coca-Cola Export Corporation

Sunday, October 25th, 2015

This meet-up was organized to create hype for the Crazy for Good campaign, launched in 2013 by The Coca-Cola Export Corporation. Some prominent elements of this meet-up were:

  1. The venue – Tushan Beach
  2. RJ Khalid Malik – the moderator of the event, who kept audience very well engaged
  3. Crazy and refreshing activities conducted by Khalid
  4. The Customized Cupcakes
  5. Sand Art
  6. The Giveaway – Canon A810

 
This was the second bloggers meetup done by Coca-Cola. The original idea and execution was by Asiatic Public Relations. The results were phenomenal. Total 11 blog-posts were published for this campaign. On the day of the meet-up, approximately 22,000 accounts were reached on Twitter and 375,000 impressions were created. Total Reach achieved for this campaign was 191,407 with 740,031 impressions generated.

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Coca-Cola Book Bank Activity

Sunday, October 25th, 2015

The activity was first launched at Karachi Literature Festival 2015. Old glass-fronted visi-coolers of Coke were converted into Book Banks. People were invited to donate text books or any other books they no longer need. Each donor was rewarded with complimentary Coke in exchange of books and a certificate of appreciation.

The second phase of the activity was launched on International Literacy Day, 2015, in Karachi. Supply truck of Coke was converted into mobile Book Bank. Mobile Book Bank collected books from various spots of Karachi including Press Club.

Books and Funds Collection

In the first phase of the activity at KLF 2015, 2000+ books and PKR 50,000 were collected which were then donated to The Citizens Foundation.

In the second phase of the activity, 1500 books were collected in one day. Rotary International also took interest in the activity and announced to donate 10,000 books for underprivileged schools. 55 people submitted online forms for donating books.

Social Media was used as the primary platform for dissemination of the communication. An animated video was launched through Coca-Cola’s Facebook page. Communication was sent out to social media influencers about this activity who participated by spreading the word through their social platforms.

The video organically received 660 Likes, 187 Shares and 27 Comments. The hashtag #CokeBankABook and the Twitter handle of Coca-Cola Pakistan, @CokePK, both were trending in Pakistan on September 08, 2015. Total number of Posts about Coke Book Bank on Twitter and Instagram were 2,654, reaching out to 1,023,163 accounts and generating9,177,644 impressions. Original idea and execution was by Asiatic Public Relations Network. Following is what people said on twitter:

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Arsenal-Emirates Activity – Video for Pakistani Arsenal Fans

Sunday, October 25th, 2015

The big idea was to develop a video message recorded by Arsenal directly addressing the Pakistani fans. Social media platforms in Pakistan were used to launch the video in order to achieve maximum outreach online. The objective was to promote Emirates’ association with Arsenal and sports in general and to create excitement and buzz in the Pakistani Arsenal fans.

This was an original idea by Asiatic Public Relations Network. The rationale behind this idea was the growing popularity of football in Pakistan especially with Arsenal being the second most popular football club in the country. Football fanatics are rapidly growing on social media in Pakistan. The aim was to leverage the patriotic elements by mentioning Pakistan in the video. Only Facebook was used to launch the video. The video was released from Arsenal’s official page, Emirates airline official page and a local football related page to get the maximum reach in Pakistan.

Hamza Ali Abbasi, a popular actor and model, shared the video on his official page which received 4,334 shares, more than 23,000 likes and 2,230 comments.

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With the video going viral within 24 hours of its official release, we were contacted by two of the most prominent newspapers of the country – Express Tribune and Dawn – who did a story on the video.

Emirates 1Emirates 2

The video and story was published by one of Europe’s most popular football websites.

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The country’s national sports channel also published the video and story …

Emirates 3

News also picked up by Indian publications …

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Other Pakistani web portals published the story/video too

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Total analytics of this activity were 9965 shares, 17235 likes and 3640 comments.

Arsenal Video to be downloaded and linked:

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