APR

Asiatic Public Relations Network (Pvt.) Ltd. Karachi – Lahore – Islamabad


Archive for the ‘News/Events’ Category

World’s first Islamic Branchless Banking Service Launched

Thursday, November 19th, 2015

APR recently provided media support for the launch of the world’s first Islamic branchless banking solution called ‘Meezan-UPaisa’ which was collaboratively launched by Meezan Bank and Ufone as a result of their strategic partnership. The coverage in leading newspapers and in TV channels provided mileage to the already acclaimed brands and highlighted this innovation in the global market.

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With the launch of Meezan-UPaisa, customers across Pakistan would now, for the first time, be able to send and receive money, pay utility bills and do mobile top ups through Islamic banking. These services would be followed by an even wider array of Islamic financial services in the future. This collaboration would enable both companies to make the most of their value propositions, one having the expertise in Islamic Banking with over 50% shares in this industry and the other having a highly penetrated market and a deep set geographical footprint.

It is pertinent to mention here that this partnership would expand the Islamic system footprint to its maximum potential and facilitate customers to avail branchless banking services with utmost ease and convenience under Islamic system. This would be the first milestone in the ambit of Islamic Branchless Banking, in the banking industry.

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CCBPL Training Workshop

Thursday, November 26th, 2015

Asiatic Public Relations Network (Pvt.) Ltd. (APR) conducted a two day training session for the client, Coca-Cola Beverages Pakistan Limited (CCBPL) on November 23 and 24, 2015 at KO Learning Centre at Lahore Plant. The workshop was conducted to equip the newly appointed PROs with necessary PR and media training. It was attended by HRBL’s and HR Executives from Lahore, Karachi, Multan, Rahim Yar Khan, Faisalabad, Gujranwala, Islamabad, and Peshawar. The training was headed by APR’s CEO, Zohare Ali Shariff and GM North, Sarfraz Ahmed who have several PR trainings to their credit.

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The training gave the participants thorough knowledge of PR, introduction to stakeholders, mapping of stakeholders, stakeholder engagement, and introduction to media, media landscape in Pakistan, media engagement; introduction to crisis and issue, crisis management and how to coordinate during severe crisis.

At the end of the workshop, certificates were given to all participants by CCBPL Director PAC, Zafar Abbas Jafri with a resolve to applying all that had been learnt during the training in the respective territories.

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