APR

Asiatic Public Relations Network (Pvt.) Ltd. Karachi – Lahore – Islamabad


Archive for the ‘Press Releases’ Category

Visa and Hashoo Hotels Group sign partnership to bring exclusive benefits to Visa Cardholders in Pakistan

Tuesday, August 2nd, 2016

KARACHI – August 01, 2016 – Visa recently signed a partnership agreement with Hashoo Hotels Group to offer Visa cardholders exclusive benefits at Hashoo Hotels Group hotels.

The agreement pertains to Hashoo Hotels Group’s 9 premier hotels under the Pearl Continental and Marriot brands where Visa cardholders will be able to avail exclusive offers across both stays and dining. Moreover, as per the Visa Weekends offer, Visa Gold, Platinum, Signature and Infinite cardholders will be able to avail exciting offers such as the buy-one-get-one room night stay free on weekends, in addition to availing 15% discount on weekends on their total bill at finest restaurant across participating Pearl Continental and Marriot hotels in Pakistan.

E. Visa and Hasho Group

“At Visa, we continuously strive to enhance customers’ experiences by offering value added promotions to our cardholders. We look forward to continuing to work closely with Hashoo Group in identifying new opportunities to tailor Visa’s highly versatile platform to serve cardholders by providing them innovative, convenient and safe payment solutions,” said Kamil Khan, Country Manager, Pakistan & Afghanistan, for Visa.

Also speaking about this partnership, Andrew Ashmore, Chief Marketing Officer of Hashoo Hotels Group, said, “Visa’s global reach and network makes them an ideal partner for a hotel group like Hashoo who is looking forward to grow its business further in Pakistan. We are looking forward to offering unique benefits to Visa cardholders and demonstrate very clearly how much we value their patronage.”

Under this partnership, Visa cardholders can also avail an exclusive 20% discount on weekdays stays along with possibility of free room upgrades, airports transfers, and spa visits at the hotels.

Usage of cards in Pakistan is growing at a steady pace and with around 27.0 million cards in circulation, more travelers across Pakistan are now choosing cards as their favored mode of payment, with Visa being the most preferred brand

Share and Enjoy

  • Facebook
  • Twitter
  • Delicious
  • LinkedIn
  • StumbleUpon
  • Add to favorites
  • Email
  • RSS

LG Announces Improved Second-Quarter 2016 Financial Results

Thursday, August 11th, 2016

Home Appliance and Home Entertainment Units Again Post Record Quarterly Profits

Karachi / SEOUL, August 11, 2016 — LG Electronics Inc. (LG) today announced second-quarter 2016 operating income of KRW 584.6 billion (USD 503.10 million), nearly 140 percent higher than the previous year, from strong performance by the Home Appliance & Air Solution and Home Entertainment companies, both reporting the highest quarterly operating profit in LG’s history. Global consolidated revenues of KRW 14 trillion (USD 12.05 billion) increased both year-on-year and quarter-on-quarter.

LG Home Appliance & Air Solution Company accounted for the largest share of the second quarter’s oper-ating profit with KRW 433.7 billion (USD 373.24 million). Revenues of KRW 4.70 trillion (USD 4.04 billion), an increase of 4.8 percent from the second quarter last year, were driven by growth in B2B sales of air conditioning systems and strong overall performance in Korea, Europe and Asia. With an improved prod-uct portfolio and cost structure, the business unit was able to achieve an operating margin of more than 9 percent. Going forward, premium products such as the LG SIGNATURE collection, TWINWash and LG Styl-er are expected to contribute positively to the performance of the company.

LG Mobile Communications Company saw revenues of KRW 3.33 trillion (USD 2.86 billion) increase 12 percent from the first quarter, while declining from the same period the year before. An operating loss of KRW 153.5 billion (USD 132.10 million) reflected increased marketing expenditures and somewhat slow initial sales of G5 smartphone. Overall smartphone shipments increased 3 percent from the previous quarter with a total of 13.9 million smartphones shipped in the second quarter. The launch of the new V series and expanding sales of mass-tier K and X series models are expected to improve the business unit’s performance next quarter.

LG Home Entertainment Company reported a record KRW 356.7 billion (USD 306.97 million) in operating profit on revenues of KRW 4.16 trillion (USD 3.58 billion), a 5.7 percent increase from the 2015 second quarter, in large part thanks to the growing market for premium TVs. An increase in sales of higher-end ULTRA HD and OLED TVs and improved cost structure management contributed to an operating margin of 8.6 percent, the highest in the history of LG’s home entertainment division. The business unit will continue to benefit from the growing UHD and OLED TV markets and cost competitiveness, although cost increases for flat-panel components may affect profitability.

LG Vehicle Components Company reported sales of KRW 639.6 billion (USD 550.4 million), an increase of 42 percent from the same period the previous year, thanks to high growth in the automotive infotainment sector. Increased R&D investments in infotainment and electric vehicle technologies, however, con-tributed to an operating loss of KRW 16.8 billion (USD 14.46 million) in the quarter. The outlook for LG’s automotive component business is positive with production of components for the Chevrolet Bolt electric vehicle commencing in the third quarter.

2016 2Q Exchange Rates Explained
LG Electronics’ unaudited quarterly earnings results are based on IFRS (International Financial Reporting Standards) for the three-month period ending June 30, 2016. Amounts in Korean won (KRW) are trans-lated into U.S. dollars (USD) at the average rate of the three-month period of the corresponding quarter — KRW 1,162 per USD.

Earnings Conference and Conference Call
LG Electronics will hold an English language conference call on July 29, 2016 at 09:00 Korea Standard Time (00:00 GMT/UTC). Participants for the English conference call are instructed to call +82 31 810 3061 and enter the passcode 9084#. The corresponding presentation file will be available for download at the LG Electronics website (www.lg.com/global/ir/reports/earning-release.jsp) at approximately 16:00 on July 28, 2016. Visit http://pin.teletogether.com/eng and pre-register with the passcode provided. For those unable to participate, an audio recording of the news conference will be available for a period of 30 days after the conclusion of the call. To access the recording, dial +82 31 931 3100 and enter the passcode 142820# when prompted.

Share and Enjoy

  • Facebook
  • Twitter
  • Delicious
  • LinkedIn
  • StumbleUpon
  • Add to favorites
  • Email
  • RSS

APR Wins Prestigious International Award in Public Relations

Thursday, August 11th, 2016

Karachi, August 09, 2016: Asiatic Public Relations Network (Pvt.) Ltd., a leading PR agency of Pakistan, established nearly 25 years ago, has been declared as the winner of the category Social Media Campaign, of the 2016 Gold SABRE Awards South Asia. The prestigious SABRE Awards for Excellence in Public Relations Programming attract close to 5,000 entries globally each year and provide the premier showcase for the best that public relations has to offer.

SABRE Award

APR has won the Award for its entry: The Coca-Cola Book Bank, a unique PR activity conceived and executed by the agency for its client, Coca-Cola Pakistan, and which targeted collecting donation of textbooks from the public, to be given over to students of schools operated by The Citizens Foundation (TCF) and other NGOs for less privileged children. The campaign was actively promoted on the social media and had received an overwhelming response.

“We are happy, honoured and humbled on receiving this award, which is an independent third-party endorsement of our creativity and capabilities, and which is a victory not only for APR but for the PR industry of Pakistan,” stated Zohare Ali Shariff, the CEO of Asiatic Public Relations Network, and added “As a pioneer of PR in the country, APR is happy to note that this discipline has taken strong roots and is poised for sustained growth, as more and more organizations realize the critical role of PR in generating awareness, credibility and goodwill with stakeholders”

The annual SABRE Awards are given out by the Holmes Group, which is headquartered in USA. The Group is dedicated to proving and improving the value of public relations, by providing insight, knowledge and recognition to public relations professionals. It delivers against its mission by providing the most sophisticated reporting and analysis on public relations trends and issues. The Group portfolio includes the holmesreport.com website, a comprehensive source of knowledge and information about the public relations business, a free global email newsletter, featuring insights and coverage of the global public relations industry on a weekly basis, the Global PR Summit which takes place every year in Miami, the Agencies of the Year research, being the most exhaustive analysis of PR firm performance across the world and the world’s largest public relations awards competition, the benchmark World PR Report, and the SABRE (Superior Achievement in Branding and Reputation) Awards separately for North America, EMEA, the Asia-Pacific region and South Asia.

Holmes Group, the organizers of the SABRE Awards, writes about the Awards on its website as, “The rise of digital and social media has changed how companies engage with their key stakeholders – creating new opportunities for public relations professionals. But it has also shaken up the competitive landscape, blurring the lines between PR and marketing and forcing PR firms to compete with other disciplines, from ad agencies and digital specialists to management consulting firms. In this new environment, it is vitally important to showcase and to celebrate the best work produced by public relations firms and public relations departments, to demonstrate that PR can come up with big brand-building ideas, creative content, and strategic reputation management programs that impact the bottom line.”

Share and Enjoy

  • Facebook
  • Twitter
  • Delicious
  • LinkedIn
  • StumbleUpon
  • Add to favorites
  • Email
  • RSS

‘Sooper Hai Azadi’ Campaign Celebrates Rhythm of Freedom This Independence Day

Thursday, August 11th, 2016

Karachi August 11, 2016: Pakistan’s number 1 selling biscuit brand, Peek Freans Sooper,has launched a unique Independence Day campaign entitled ‘Sooper Hai Azadi’ across Pakistan. The campaign is targeted at recognizing and appreciating the efforts of all those unsung heroes who are usually overlooked but who continue to selflessly contribute to Pakistan’s progress in their own fields. The brand is thus using the occasion of the Independence Day to give a Sooper Salam to all those citizens who use their freedom to help the nation prosper, but who are generally unnoticed.

Through this unique campaign Sooper is reaching out to over 20,000 citizens across Pakistan to acknowledge their daily efforts that contribute towards making this country a better place. The campaign will run simultaneously inKarachi, Lahore, Islamabad, Quetta, Peshawar, Rawalpindi, Faisalabad, Multan, Sukkur, Hub and other cities from August 11 to August 14. It will involve presenting Sooper Salam to these citizens of Pakistan in the form of a Sooper gift box of happiness.

Adnan Ali Bajawa, Brand Manager for Peek Freans Sooper, the flagship brand of English Biscuit Manufacturers (Pvt.) Limited, spoke about the campaign stating, “This campaign is for all the citizens of Pakistan. They are the ones who run this country with their work and effort every day. We present them a Sooper Salam and acknowledge their hard work and sacrifice for Pakistan. It is also a reminder of the greatest thing this country has given us, which is Azadi. We as Pakistanis seek happiness and joy from the work that we do and Azadi gives each of us something to contribute to, something to hold on to and something to fight for.”

The theme of ‘Sooper Hai Azadi’ campaign is ‘Rhythm of Freedom’ which depicts how each Pakistani’s work is not only a source of joy for the person doing it, but also helps each individual to exercise his/her freedom. This freedom can be felt and heard throughout the country through a wide variety of sounds, from the sound of a traffic policeman’s whistle to a shop’s shutter, and these sounds together make the ‘Rhythm of Freedom’.

The campaign launched with the ‘Sooper Hai Azadi’ ad this week and will run throughout next week. During this time the Peek Freans Sooper team will be presenting Sooper Salam and decorating markets and shopping areas across Pakistan with ‘Sooper Hai Azadi’ buntings to further add to the spirit of Independence Day. Pakistan’s badges will also be distributed across different market areas and radio and social media competitions will be conducted for consumers, to revive the spirit of Azadi nationwide.

English Biscuit Manufacturers (Private) Limited, the makers of Peek Freans biscuits, was established in 1966 as the first manufacturer of wholesome, hygienic packaged biscuits in Pakistan. For almost 50 years, EBM has been a symbol of trust and confidence for consumers, making it the leading biscuit manufacturer of Pakistan. EBM is the first biscuit company in Pakistan to have achieved ISO 14001, ISO 9001 and HACCP certifications. The Peek Freans brand also enjoys the internationally acclaimed Superbrands status.

Share and Enjoy

  • Facebook
  • Twitter
  • Delicious
  • LinkedIn
  • StumbleUpon
  • Add to favorites
  • Email
  • RSS

PPAF to support farmers with FFC

Monday, August 29th, 2016

Islamabad, August 29, 2016: The Pakistan Poverty Alleviation Fund and Sona Welfare Foundation – the CSR wing of the Fauji Fertilizer Company signed a MoU to jointly fund an Agricultural Value Chain initiative. The PKR 21.93 million project aims to provide timely and productive loans to small farmers which will be complemented by services from the FFC Agri Extension Services Department including the sharing of latest farming practices.

0X8A1721

The project will be implemented through PPAF’s partner organization, the NRSP Bank, in union councils Khuda Bukhsh Mehr and Mad Pir Wah of Tehsil Ahmad Pur East in District Bahawalpur.

Under this collaboration, assistance will be provided in farmer profiling, training of farmers on crop productivity enhancement and good agricultural practices and provisioning of micronutrients as training inputs. Other activities include social mobilization, launch of NEFR pest management, establishing and certifying all related and relevant backward and forward linkages, and deployment of SMS services for 300 farmers. Moreover, SWF will provide necessary agricultural inputs including Zinc, Boron and other similar products, along with technical trainings on agriculture to selected farmers, while PPAF will provide loans to 300 farmers through the NRSP Bank.

PPAF has been designing and implementing multi-pronged value chains to transform lives of poor communities across Pakistan. PPAF’s Agriculture Value Chain project implemented in Bahawalpur and Gujranwala has benefitted more than 18,000 farmers through provisioning of extension services along with specialized financial product and trainings. Linkages, capacity building of farmers and crop yield micro-insurance were integral components of the AVC intervention, whereby 34,503 acres of land were insured for 12,396 farmers. As a result of the AVC project, an increase of 21% and 13% was recorded in wheat and cotton crops of farmers, while a 13% cost reduction was recorded in crop cultivation practices of farmers.

Fauji Fertilizer Company is the leading manufacturer of quality fertilizer in Pakistan. Under its CSR initiatives the Company is supporting the largest farmer advisory program in Pakistan, which since 1982 has reached out to over 1.8 million farmers through free of cost micro nutrition, water and soil tests in addition to expert advisory and capacity building services.

The PPAF and FFC collaboration will empower farmers growing cotton, to reach the best quality of seed, farming techniques and fertilizer for the ongoing season. The farmers will have continuous support and expertise of FFC agriculture experts at hand through the FFC Farmer Center established at Bahawalpur, while the PPAF loans will help farmers in bearing input costs.

Share and Enjoy

  • Facebook
  • Twitter
  • Delicious
  • LinkedIn
  • StumbleUpon
  • Add to favorites
  • Email
  • RSS

PPAF Summer Internship Program Awards Held

Tuesday, August 23rd, 2016

A batch of 18 graduates and under-graduates studying at various universities across Pakistan were awarded certificates at the closing ceremony of the Pakistan Poverty Alleviation Fund Summer Internship Program.

0X8A2196 - Copy

0X8A2250 - Copy

The ten-day long program enabled interns to gain insight into dynamics of the development sector with focus on PPAF working model. The Internship Program was delivered in two phases comprising of in-house training sessions and field visits. While the in-house sessions provided information on various components under which PPAF carries out development projects for marginalized communities, the field exposure provided students with on ground experience and knowledge about challenges-and opportunities, encountered by PPAF, its implementation partners and the communities themselves.

The interns visited PPAF-supported interventions in Multan, Muzaffargarh,Abbottabad and Haripur where they learnt about implementation strategies, impact and sustainability of different projects including institutional development, livelihood, education, community infrastructure and micro-credit interventions. They also met with community members who had availed these services.

Qazi Azmat Isa, CEO, PPAF appreciated the passion and commitment of young interns in making their presentation and understanding the work of PPAF being carried out across the country. He urged these young minds to continue their relationship with communities and appreciate their struggle for livelihood in difficult terrains and conditions. He also requested these interns to play their role as ambassadors of PPAF and highlight the development work and share it with other people.

Dr. Shahida Jaffrey, Educationist and Development Professional, was the guest speaker at the ceremony. She said, “Investing in youth is like creating little islands that will help in bringing change in the society”. She appreciated PPAF role in providing opportunity to youth to understand the development work and its challenges.

Development work is a challenging job and it impacts lives of the poor people. Internships are an effective method for attracting and engaging fresh talent. PPAF’s various internship programs attempt to instil the PPAF philosophy of Ishq, Ilm and Amal in young people. Other than the Summer Internship Program which is an annual activity, PPAF has conducted internship programs under the Young Professional Scheme, theFATA Internship Program and the Balochistan Internship Program.

Share and Enjoy

  • Facebook
  • Twitter
  • Delicious
  • LinkedIn
  • StumbleUpon
  • Add to favorites
  • Email
  • RSS

Coca-Cola is the first Fortune 500 company to replenish all the water it uses globally

Wednesday, August 31st, 2016

135,000 people in Pakistan are benefiting from the project that has recharged over 782 million liters of groundwater

Karachi, August 31, 2016: The Coca-Cola Company and its global bottling partners on Monday announced that they have met their goal to replenish, or in other words, balance, the equivalent amount of water to their global sales volume, back to nature and communities, making Coca-Cola the first Fortune 500 Company to publicly claim achieving such an aggressive water replenishment target.

Replenish projects work to balance, or offset, the direct water use of The Coca-Cola Company and its bottling partners across operations in more than 200 countries. The water use is inclusive of water used within manufacturing as well as finished beverages, which includes water from fountain sales.

Based on a global water use assessment validated by LimnoTech and Deloitte, and conducted in association with The Nature Conservancy, the Coca-Cola system returned an estimated 191.9 billion liters of water to nature and communities in 2015, through community water projects, with this being equivalent of 115 percent of the water used in Coca-Cola’s finished beverages last year.

Coca-Cola Pakistan has also made a significant contribution to achieve the global water replenishment target through the Ayubia National Park Sub-watershed Management Project, being implemented in phases since 2008 in partnership with WWF-Pakistan. The company has so far invested over Rs. 85 million in this project, which has positively impacted 135,000 local people. The project achievements include recharging of over 782 million liters of groundwater, protection and development of 20 out of the 23 natural springs in the area, remodeling of water channels and construction of check-dams to conserve water, and the installation of rainwater harvesting systems.

“This achievement marks a moment of pride for Coca-Cola and our partners. A goal that started as aspiration in 2007 is today a reality and a global milestone we plan to maintain as our business grows,” said Muhtar Kent, Chairman and CEO, The Coca-Cola Company. “Now, every time a consumer drinks a Coca-Cola product, they can have confidence that our company and bottling partners are committed to responsible water use today and tomorrow. We are keenly aware that our water stewardship work is unfinished and remain focused on exploring next steps to advance our water programs and performance.”

The Coca-Cola system has achieved its water replenishment goals through 248 community water partnership projects in 71 countries focused on safe water access, watershed protection and water for productive use. In many cases, projects also provide access to sanitation and education, help improve local livelihoods, assist communities with adapting to climate change, improve water quality, enhance biodiversity, engage on policy and build awareness on water issues. These program aspects are in addition to Coca-Cola’s replenish volume.

Replenish performance is independently reviewed by LimnoTech and verified by Deloitte. That work is reflected in a 1,188 page report. The methodology for calculating water replenishment benefits was created in collaboration with The Nature Conservancy and LimnoTech. It was the subject of scientific technical peer review to verify its accuracy, and uses generally accepted scientific and technical methods. Projects are reviewed annually and evaluated using this methodology.

Share and Enjoy

  • Facebook
  • Twitter
  • Delicious
  • LinkedIn
  • StumbleUpon
  • Add to favorites
  • Email
  • RSS