APR

Asiatic Public Relations Network (Pvt.) Ltd. Karachi – Lahore – Islamabad


Archive for the ‘Press Releases’ Category

MORTEIN PAKISTAN LAUNCHES AWARENESS DRIVE FOR CHIKUNGUNYA

Friday, December 30th, 2016

Karachi, December 30, 2016: Reckitt Benckiser Pakistan (RB), makers of Mortein, launched an awareness drive at the Sindh Government Hospital, Malir to educate people on preventive measures against the viral mosquito-borne disease, Chikungunya. Popular celebrity, Zubeda Aapa, was also part of this activity to share remedies for prevention and distribute mosquito protection kits to the patients.

Chikungunya virus is primarily transmitted through the Aedes Aegypti mosquito that breeds and lives around stagnant water, infecting humans with the virus. 86 suspected cases have surfaced in Malir with a high chance of the disease spreading across the country. Patients affected by Chikungunya suffer from high fever, severe joint pain, headaches, nausea, fatigue and rashes.

Mortein has been working on spreading awareness about mosquito-borne diseases for the last few years. The “Dengue Se Pak Pakistan” campaign, launched in 2016, aims to stop morbidity and mortality resulting from mosquito-borne diseases by empowering people and providing communities the knowledge and means to curb these diseases in a sustainable way. Talking about this initiative, Urooj Hashmi, Brand Manager for Mortein, said, “RB believes in addressing health and hygiene issues at grassroots level. The sudden rise in patients diagnosed with Chikungunya made it vital for Mortein to intervene in educating people on combatting the virus. Without any access to a vaccine, the only method of avoiding the disease is to take the necessary precautionary measures and that’s what we are here to address.”

Speaking about Chikungunya, Dr. Nadeem Ahmed of the Sindh Government Hospital in Malir said, “It is high time for social mobilization and for households to be aware of the steps that need to be taken to protect themselves in order to avoid a large scale outbreak. We are thankful to Mortein for taking this initiative and hope this partnership will be fruitful in creating massive awareness.”

There are four key steps that can be taken on an individual level to avoid mosquito-borne diseases such as Chikungunya, Dengue, Zika and Malaria. These include covering water containers and getting rid of stagnant water puddles; clearing trash to keep surroundings clean; guarding against mosquitoes through pest-control products such as Mortein and, encouraging others on a community level to mobilize social awareness.

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World Record Challenging Traveler Comes to Pakistan

Tuesday, December 13th, 2016

Karachi. December 13, 2016: PATA Pakistan Chapter is hosting Ms. Cassandra De Pecol, who is coming to Pakistan as part of her epic venture to break a Guinness World Record, by becoming the first female to travel fastest to all 196 sovereign countries of the world. An adventure person from Washington, Connecticut, USA, she commenced her journey in July last year and has till the end of this month to complete her mission. Ms. Cassandra De Pecol is a Peace Ambassador for International Institute of Peace Through Tourism and Skal International. A part of her work is to meet with university tourism students to discuss responsible tourism and economics.

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Earlier this year, she had visited Afghanistan, Bangladesh, India, Nepal and Sri Lanka in our Region but it took PATA’s intervention and the personal good offices of Chairman Akbar A. Shareef to facilitate her visa formalities enabling her visit now to Karachi, Lahore and Islamabad.

While in Pakistan from 13 to 17 December 2016, Cassandra will be meeting Pakistan’s youth at leading universities in Pakistan like IBA (Karachi), BNU (Lahore) and COMSATS (Islamabad), and also the Rotary Club Pakistan. She will have sightseeing tours in Karachi and Lahore courtesy the respective Tourism Development Corporations. PATA Pakistan Chapter is being supported for Cassie’s programme in Pakistan by leading PR agency, Asiatic Public Relations Network, who is arranging talks in educational institutes, meetings with the media and get together with bloggers and social media activists in Karachi, Lahore and Islamabad.

The high point of her engagements will be a Reception by PATA Pakistan Chapter, calling all sectors of Pakistan’s tourism industry and administration. She will also meet the Mayor of Karachi, with whom she will participate in a tree plantation ceremony.

PATA Pakistan Chapter, which is presently Pakistan’s only link with international tourism, was founded in 1982 and built an impressive record of multifaceted services to member-stakeholders, winning also PATA’s Best Chapter Award in 1993. It advocates a pragmatic return to a federal tourism administration and works for Responsible Tourism, undaunted by the Difficult Times facing it. Its present Chairman, Lt. Col. [R] Akbar A. Shareef is also a full member of PATA Industry Council.

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Emirates launches year-end sales offer with up to 40% discounts for Pakistani travellers

Monday, December 5th, 2016

Karachi, December 05, 2016 - As the year 2016 comes to an end, Emirates has a treat for travellers from Pakistan. The airline has launched its year-end offer of special fares, with the opportunity to save up to 40% on a wide range of cities across continents.

The offer is valid to several destinations of the extensive Emirates network in Europe, North America, Africa, the Far East and the Middle East. Bookings to all these destinations should be made between now and December 10, 2016 for travel between December 05, 2016 and June 29, 2017

All-inclusive* Economy Class fares start at PKR 48,160 to Europe, PKR 24,620 to the Middle East, PKR 73,850 to North America, PKR 44,450 to the Far East and PKR 51,760 to Africa. Business Class fares start at PKR 170,200 to Europe, PKR 76,800 to the Middle East, PKR 242,650 to North America, PKR 98,950 to the Far East and PKR 162,620 to Africa.

“As the end of the year approaches, our customers in Pakistan look to plan their winter breaks and Emirates wanted to give them the chance to enjoy our world class flight services at even better value for money,” said Mr. Jabr Al-Azeeby, Vice President Emirates Pakistan. “These offers give the travellers from Pakistan the chance to explore some of our most popular destinations across the globe.”

“Our global destination network across six continents offers something for every traveller, and we are now combining that wide range of travel choices with special rates to offer would-be travellers with an even more appealing value proposition. Aside from choice, connectivity, and value, the Emirates experience also means Pakistani customers can look forward to industry-leading comforts on board our modern jets, and award-winning service from our friendly cabin crew.”

Emirates offers its Pakistani passengers an unparalleled network of destinations to choose from with the total count now up to 154 destinations in 83 countries. Additionally, customers in Pakistan can enjoy over 2,500 channels of entertainment on ice, Emirates’ multi award-winning in-flight information, entertainment and communication system, while enjoying specially created gourmet cuisine with a regional flavour whilst being served by Emirates multi-lingual cabin crew.

For more information on Emirates, including how to book flights and a complete list of terms and conditions, contact your travel agent or visit www.emirates.com.

*local terms and conditions apply

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Coca-Cola Live Concerts to regale Coke Studio fans

Thursday, December 1st, 2016

Performances by Meesha Shafi, Umair Jaswal, and Noori

Karachi, December 1,2016: Coca-Cola Pakistan is all set to regale the citizens of Islamabad, Lahore and Karachi with live concerts in the 3 cities, featuring Coke Studio artists Meesha Shafi, Umair Jaswal and Noori. In the spirit of inclusivity, Coca-Cola aims to encourage music enthusiasts to experience Coke Studio’s specific brand of music, live on stage!

Devout Coke Studio fans will have the rare opportunity to see and hear their favourite artists live on stage in what promises to be a high energy event, with Coca-Cola bringing back live concerts and giving the fans a unique and one of a kind experience of Coke Studio. This is perfectly aligned with the global one-brand marketing strategy of Coca-Cola, which aims to celebrate that no matter who the audience or what their association with Coca-Cola, the brand makes any moment more special!

Speaking about the Coke Concerts, Director Marketing of Coca-Cola Pakistan, Ali Akbar stated, “Our strong tradition of connecting with the people through music, has transformed into a unique phenomenon of making moments special while listening to music. We believe that music is for all and thus, we also successfully launched Coke Studio for the Deaf this year, providing the opportunity to the hearing impaired to feel the magic being produced on Coke Studio’s sets. These are the reasons that motivated us to bring the Coke Concerts experience live to our audience.”

Coke Studio, Pakistan’s biggest music platform, has not only contributed to the revival of its music industry, it has also inspired a sense of ownership and pride amongst Pakistanis. Similarly, Coca-Cola live concerts are a step towards the revival of the live music experience of the audience. These concerts will enable the attendees to live in the musical moment and enjoy live music in a unique way that has never been experienced before.

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Emirates Touches Down in Fort Lauderdale, South Florida

Friday, December 16th, 2016

Airline commences daily flights to its 11th gateway in the U.S.

Karachi , December 16, 2016 –Emirates launched its 11th destination in the United States with the start of a daily nonstop passenger service between Dubai and Fort Lauderdale-Hollywood International Airport today. A VIP delegation and a contingent of international media were aboard the inaugural flight, which carried passengers from North America, the Far East, the Middle East, South Asia, the Asian subcontinent and Africa.

Fort Lauderdale is Emirates’ second destination in Florida, after launching Orlando more than a year ago. The new service, operated by a GE-powered Boeing 777, marks the first scheduled commercial service from the Middle East to Fort Lauderdale-Hollywood International Airport serving the South Florida area of Fort Lauderdale, Miami and West Palm Beach.

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“Our new daily service to Fort Lauderdale will significantly enhance South Florida’s commercial and cultural connections. Emirates is proud to connect people across the globe and today’s inaugural flight illustrates the reach of our global network and the potential tourism and trade opportunities of our daily service,” said Hubert Frach, Emirates Divisional Senior Vice President, Commercial Operations, West. “The launch of this historic route will allow us to offer Emirates’ unique product and award-winning service to passengers flying to and from South Florida to our home in Dubai and onwards to more than 150 global destinations.”

“FLL is proud to welcome Emirates, one of the world’s premiere airlines to Broward County. This new service to Dubai, and ultimately to the rest of the world, will provide our community with tremendous business and travel opportunities. With an estimated annual economic impact to our region of more than $100 million and approximately one thousand new jobs as a direct and indirect result of Emirates arrival, we are confident this new service will mark the beginning of many more great things to come”, said Mark Gale, CEO/Director of Aviation.

“The Fort Lauderdale Hollywood International Airport is one of the fastest growing airports in the United States, servicing more than 29 million passengers this year. We are proud to partner with Emirates Airline as together we make history by offering the first non-stop flight service from South Florida to the Middle East and beyond. Broward County is a leading destination market for tourists and an economic hub for businesses large and small. We have recently invested $2.4 billion to expand and renovate our airport to insure world class service now and in the future,” said Broward County Mayor Barbara Sharief.

The new service will operate as flight EK213, departing from Dubai International Airport at 3:30 a.m. local time and arriving at Fort Lauderdale-Hollywood International Airport (FLL) at 10:55 a.m. The return flight, EK214, will depart FLL at 8:20 p.m, and arrive in Dubai at 7:40 p.m the next day, with a flying time of 14 hours and 20 minutes. The route will be operated by a GE-powered US-built Boeing 777-200LR aircraft in a three-class configuration offering 8 First Class suites, 42 Business Class lie-flat beds and 216 Economy Class seats for travellers, and up to 15 tonnes of bellyhold cargo for shippers.

Passengers wishing to travel beyond the Fort Lauderdale-Miami area to onward destinations can take advantage of Emirates’ partnership with JetBlue Airways (B6) that offers connection options to 32 destinations in the U.S. and connection to destinations in Bahamas, Colombia, Costa Rica, Dominican Republic, Ecuador, Jamaica, Mexico, and Peru.
Passengers from the Middle East, Africa, South Asian subcontinent, and the Far East can enjoy quick and convenient connections in Dubai before they travel onwards to Fort Lauderdale. In particular, passengers from destinations such as Beirut, Doha, Riyadh, Cape Town, Johannesburg, Bangkok, Cebu, Singapore, Mumbai, Delhi, Chennai, Hyderabad, as well as Colombo and Karachi will experience connection times of less than 4 hours while in Dubai.

With the launch of Orlando last year, the new service to Fort Lauderdale-Miami will provide travellers with more options for to make the most of their journey. The increased flexibility to business and leisure travellers, combined with the ease and convenience of flying into and out these two gateways, is expected to add significant visitor numbers to the State of Florida.
Fort Lauderdale is one of the most popular tourist destinations in the United States thanks to its abundant sunshine and temperate weather. Its immaculate beaches and championship golf courses attract leisure travellers. Fort Lauderdale is also a popular destination for the cruise industry with Broward County’s Port Everglades one of the top 3 busiest cruise ports in the world with more than 4 million annual visitors.

Emirates’ new route will also serve the South Florida area, including Miami and West Palm Beach. Just a 30 minute drive away, Miami is home to the largest concentration of international banks in the US and its metropolitan area is the eighth-largest in the US with a population of 5.5 million people. Hispanics and Latinos comprise more than 70 percent of the city’s population, and have created a cultural fabric that is unique to Miami. Miami is also one of America’s cultural meccas, famous for its exclusive take on nightlife, art, music, architecture and cuisine.

Fort Lauderdale will be the 11th U.S. passenger destination Emirates serves, following on from Orlando which launched in September 2015. The airline has been serving the U.S. since 2004 and currently operates 119 passenger flights per week between Dubai and the U.S. Since 2004, Emirates has carried more than 16.1 million passengers on its U.S. flights and 740,000 tons of high value goods between the U.S. and Dubai.

Emirates was named “World’s Best Airline 2016” at the prestigious Skytrax World Airline Awards. Whilst aboard the 14-hour, 20-minute flight, passengers can enjoy Emirates’ renowned service provided by a multilingual crew from more than 135 countries, gourmet on-board dining, complimentary wines, dedicated children’s menus and activities. Customers in all classes can enjoy Emirates’ multi-award winning ‘ice’ Digital Widescreen with more than 2,500 channels of movies, TV programs, music and podcasts.

First and Business Class passengers can also travel to and from the airport via Emirates complimentary Chauffeur-drive service, making it easy and convenient for customers from Fort Lauderdale, Miami, Palm Beach and other South Florida cities to arrive on time, refreshed, and ready for their flight with Emirates.

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