APR

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Archive for the ‘Press Releases’ Category

LG Steals the Spotlight with Record Number of 2017 IF Design Awards

Friday, March 17th, 2017

SEOUL / Karachi, March 16, 2017:― LG set another record for a Korean-based company by being honored with 30 iF Design Awards for excellence, including the most prestigious iF Gold Award for the company’s CordZero™ canister vacuum cleaner. In addition to the iF Gold Award, other distinctions were awarded to products such as LG SIGNATURE OLED TV W, LG Gram, LG V20 and LG Tone Bluetooth headsets.

For more than 60 years, the iF Design Awards has been one of the premiere design competitions in the world. Organized by iF International Forum Design GmbH of Germany, the guiding principles behind the awards has been to identify, support and promote good design and to raise awareness of design among the public and the role it plays in consumers’ lives. This year’s competition saw a total of 5,500 products submitted from 59 countries.

DruckiF design award 2017

In awarding the Gold Award to LG CordZero, the judges praised the cordless vacuum cleaner for its comfort, usability and convenience. What’s more, each of the four products in LG’s uber-premium SIGNATURE lineup has been recognized for design excellence by iF. The beautiful and impossibly thin LG SIGNATURE TV W received the iF recognition this year, following last year’s wins by the LG SIGNATURE refrigerator, washing machine, air purifier and original OLED TV.

In addition, the LG SIGNATURE Gallery was recognized in both the Communications and Interior Architecture categories. Unveiled at IFA 2016 in Berlin, the 140 square meter exhibit was designed specifically to highlight the “Art of Essence” design philosophy behind the collection of premium appliances and TV.

“LG’s product designs draw inspiration from our understanding of the essential needs of our customers,” said Noh Chang-ho, vice president and head of corporate design at LG Electronics. “These awards demonstrate how our commitment to aesthetics is transforming the user experience. We will continue to offer products that challenge the boundaries of beauty and function.”

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Mosquito-Killing Boards Introduced In Pakistan by Mortein

Monday, March 27th, 2017

Karachi: March 27, 2017: Mortein has introduced innovative mosquito-killer boards to reduce the incidence of Dengue and other mosquito-borne diseases in Pakistan. The killer-boards are well capable of killing several species of Aedes mosquitoes every day. The initiative is in continuance to their ‘Dengue Se Paak Pakistan’ campaign aimed at reducing Dengue along with other mosquito-borne diseases across Pakistan.

In the past 6 years, Pakistan has witnessed massive outbreaks of Dengue with over 65,000 cases reported nationwide. In 2016 alone, 3,000 cases were reported in Punjab while Sindh accounted for over 2,000 cases of dengue victims. Most of the cases originated from semi-urban areas and major metropolitan cities while unplanned settlements and rural areas equally fell prey to the consequences of the disease.

Shahzeb Mahmood, CEO RB Pakistan, makers of Mortein, stated in this regard, “RB is always committed to providing innovative solutions to improve the health and hygiene situation in the country. Currently, there is high incidence of mosquito-borne diseases such as dengue. These mosquito-killing billboards are yet another testament of our pledge for a dengue-free Pakistan.”

At the peak of the mosquito breeding season, the eventual aim of these boards is to create mosquito-free outdoor spaces and prevent diseases like dengue. They will also serve as a reminder for people to adopt measures to protect themselves from mosquitos.

These mosquito-killer boards attract mosquitoes as humans do: they release carbon dioxide and produce the effect similar to the smell of sweat (through lactic acid foams). The UV lights present serve as an additional attraction for the mosquitoes. As the mosquitos get attracted towards the board, they are sucked inside through exhaust fans where they eventually dehydrate and die.

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One-Of-A-Kind LG Tone Studio Wireless Wearable Begins Global Rollout

Tuesday, March 28th, 2017

Karachi / SEOUL, March 28 , 2017:- The wearable immersive audio device TONE Studio from LG Electronics (LG), first unveiled at CES 2017, will begin its worldwide rollout beginning this week in the Middle East to be followed by North American markets at the end of the month, Asia and Latin America in April and Europe in May. As the latest interpretation of LG’s around-the-neck headset design, the TONE Studio from LG is the world’s first wearable audio device to deliver 3D surround sound on the go.

LG TONE Studio (NXPowerLite)LG TONE Studio- pic 02 (NXPowerLite)

The TONE Studio (model HBS-W120) is LG’s latest incarnation of its TONE series of wireless around-the-neck audio products which to date have recorded cumulative sales of 20 million units since the series debuted in 2010. The concept of TONE Studio emerged after consumer researched showed a need for a personal listening device that didn’t block outside sound when in use. In some markets, use of isolating earphones is illegal when engaged in certain activities such as driving or bicycling. Even cooking in the kitchen with earphones can be inconvenient and frustrating when the doorbell rings. From gamers to movie lovers to active outdoor enthusiasts, the LG TONE Studio was designed with the goal of delivering immersive high quality 3D audio without isolating the listener from the surrounding environment.

The four external speakers of TONE Studio deliver incredibly rich surround sound with the two full range main speakers below the wearer’s ears and two more speakers underneath that vibrate against the wearer’s collarbone. LG worked closely with audio specialists at DTS to maximize the sound quality of TONE Studio while the built-in Hi-Fi DAC recreates audio content to deliver sound that is incredibly close to the original source material. And with Dual Play, two TONE Studio users can connect to the same sound source to share in the fun.

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PPAF confers Amtul Raqeeb Award on International Women’s Day

Monday, March 6th, 2017

Karachi, March 6, 2017 – Pakistan Poverty Alleviation Fund (PPAF), organized Amtul Raqeeb Award ceremony for the female community members engaged in PPAF supported community development initiatives across the country in Islamabad to mark International Women’s Day 2017. This year the award was conferred upon seven deserving recipients, whose contribution to PPAF-supported communities in self-advancement and socio-economic development of the area they inhabit is invaluable.

Mr. Stefano Pontecorvo, the Ambassador of Italy in Pakistan was the chief guest at the occasion. He said, “I am glad that the money is going to people and initiatives that actually make a noticeable profound difference. And for this I am very grateful to PPAF. I am overwhelmed by the examples that these women are setting. I have an unshakeable belief that women are a lot better than men. Its women that change the status quo and if they don’t, then the men are going nowhere.”

E.PPAF Award

Ms. Roshan Khursheed Bharucha, Chairperson PPAF, said “It’s an honor to be a part of what PPAF is doing for Pakistan, specially the women of Pakistan. It is these women, and women like them, who through their strength, courage, compassions and capabilities have made, and are making a difference, not only in their lives, but the lives of so many others.”
PPAF held the 1st Amtul Raqeeb Award ceremony on March 8, 2012. So far 33 women and 2 men have been conferred with Amtul Raqeeb award during the last five years. Hailing from different regions of the country, this year’s Amtul Raqeeb Award recipients included Bibi Toseera (Killa Saifullah), Zahida Bibi (Lasbela), and Saleema Bibi (Panjgur) in Balochistan. Shamshera Afzal (Chitral) and Sabeeha Naz (Nowshera) in Khyber Pakhtunkhwa, Zulekhan Bibi (Tharparkar) in Sindh and Saira Tasleem (Rajan Pur) in Punjab. These women belonging to far flung areas of the country were acknowledged for their courage in the face of adversity and becoming role models in their respective communities.

The selection criteria for this year’s event brought into focus women from the PPAF supported community institutions with a poverty score card between 0-23 performing outstandingly in any one of the four main areas/sectors comprising Primary Health Care, Girls education, livelihood and entrepreneurship , CPI (water /energy ).

Speaking on the occasion, Qazi Azmat Isa, CEO of PPAF, said, “Women are the backbone of any nation. And the women here today are great examples of self-awareness and empowerment, to drive themselves and their surroundings towards a better standard of living. PPAF has vowed to sustain this initiative of uplifting Pakistani communities.”

Samia Liaquat Ali Khan, Group Head Compliance & Quality Assurance PPAF said, “PPAF is focusing on those Sustainable Development Goals (SDGs) that directly impact health, wellbeing and prosperity of our communities. These include maternal and child health, girl education, women empowerment and equality amongst others. The importance of these SDGs is conveyed by the Community Resource Persons (CRPs) who are our activists for supporting the community to develop and implement solutions to their problems.”

PPAF instituted the award in recognition of courage of Amtul Raqeeb, a program officer at Balochistan Rural Support Programme (BRSP), Quetta. Amtul was killed along with two other colleagues on the way back to Quetta after performing her duties in Mastung on January 24, 2011. Her immense contribution in capacity building of local traditional birth attendants resulted in a significant reduction of the mother-child mortality rate in the inaccessible regions of Balochistan.

PPAF’s approach is to develop representative, inclusive, transparent and accountable institutions of the poor. The catalytic role of women in program design, delivery and impact is at the core of all interventions. Access and opportunities for women are enabled through microloans, asset transfer and livelihoods development.

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Emirates to Unveil Enhanced A380 Onboard Lounge at ITB Berlin

Tuesday, March 7th, 2017

Karachi / Dubai, March 7, 2017 – Emirates, Skytrax’s World’s Best Airline 2016, will launch a series of new cabin products and enhancements in 2017 for both its A380 and Boeing 777 fleet.
The multi-million dollar cabin interiors upgrade programme includes an enhanced Onboard Lounge for its flagship Airbus A380 aircraft.

Sir Tim Clark, President Emirates Airline said: “The A380 Onboard Lounge is hugely popular with our customers, and has become an iconic feature of Emirates’ A380 offering. Particularly on long-haul flights, our customers tell us they appreciate the opportunity to stretch their legs and mingle in the relaxed, yet classy lounge area.

Emirates 03

“Since we first launched the product in 2008, our A380 Onboard Lounge has gone through small but successive enhancements in line with customer feedback to increase the amount of space for our customers to interact in the lounge. In our latest revamp, we have taken inspiration from private yacht cabins, and amongst other thoughtful touches, we have increased the seating space, and also made it more intimate and conducive for our passengers to socialise or enjoy our lounge service.”

The new Emirates A380 Onboard Lounge will make its first public appearance at the Emirates Infinite Possibilities stand during ITB Berlin, one of the world’s largest tourism trade fairs. It is currently being installed onto one of Emirates’ brand new A380 aircraft at Airbus’ facilities, and will make its operational debut in July 2017.
Enhanced Emirates A380 Onboard Lounge Features.

While retaining the trademark horseshoe-shaped bar, Emirates’ latest A380 Onboard Lounge will offer more seating space with a new seating arrangement along the windows on both sides of the bar. Inspired by private yacht cabins, each seating area will have a table and window view. Overall, the lounge can comfortably accommodate up to 26 passengers at a time, including 8 seated.
The new Onboard Lounge will also feature an airier look and feel. Lighter champagne colours will be used in the cabin and lounge seating, accented by a glossy dark wood trim.

Emirates will also introduce soundproof curtains to partition the Onboard Lounge area from the other cabins, put in additional soft ambient lighting options, new window blinds with integrated LED mood lighting, and subwoofers for surround sound. The lounge also features a 55 inch LCD screen so customers can view the latest flight information, or enjoy live TV broadcasts of the latest news or sports updates.

All of Emirates’ 93 A380s currently in service feature the Onboard Lounge. The enhanced lounge product will be similarly located on the upper deck of the aircraft, for First and Business Class passengers.

At the lounge, customers can enjoy gourmet canapés, handpicked wines from around the world and limited edition fine spirits, as well as signature cocktails prepared by the bartender.
Aside from the Onboard Lounge, the Emirates A380 is also renowned for its industry-leading First Class Private Suites and Shower Spas; luxurious lie-flat Business Class pods with personal mini-bars; spacious and quiet cabins; onboard Wi-Fi; and Emirates’ multi-award winning ‘ice’ Digital Widescreen with more than 2,500 channels of movies, TV programs, music and podcasts.
Emirates flies the A380 to 46 cities on 5 continents. It is the world’s largest operator of the A380 aircraft with 93 of these double-decked aircraft in service, and a further 49 on order. Testimony to the popularity of the aircraft amongst travellers, Emirates has carried nearly 70 million passengers on its flagship aircraft since 2008.

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LG WebOS 3.5 Security Manager Attains Cyber-security Assurance Program Certification

Wednesday, March 8th, 2017

Karachi / SEOUL, March 8, 2017:- The latest version of LG Electronics’ (LG) webOS 3.5 Security Manager smart TV plat-form has been certified for its effective cybersecurity capabilities by UL, the world’s foremost expert in safety and sustainability, a first in the smart TV category. Following in the footsteps of its expertise in smart TVs, LG intends to expand this level of capability to its entire smart home, smart home security and home automation product offerings.

webOS UL Certification

UL’s 2900-1 Cybersecurity Assurance Program (CAP) tested webOS 3.5 Security Manager for malware susceptibility and vulnerabilities, software weaknesses and security controls that help protect users’ private information. UL assessed the effectiveness of each webOS 3.5 security layer by subjecting the software to a variety of virtual network penetrations and vulnerability attacks – covered under CWE/SANS Top 25 vulnerabilities – on its applications and system configuration center. LG webOS 3.5’s compliance in these categories provides the foundation for home IoT networks composed of multiple connected home appliances.

UL’s 2900-1 tests measure application security, information access control via authentication processes, engineer mode hacking protection and software falsification protection. Additional information on UL 2900-1 standards can be found at https://goo.gl/iJrf90. In addition to being the industry’s first smart TV platform to receive UL 2900-1 certification, LG webOS 3.5 has also been certified for its effective Digital Rights Management capabilities within smart TV applications.

“Our webOS platform was developed with security in mind so it’s heartening to know that UL, a trusted name in safety testing and certification, concurs,” said JH Hwang, senior vice president and head of R&D at LG’s Home Entertainment Company. “As more and more consumers embrace smart TVs and their capabilities to connect to other devices, information security will become even a greater issue for users. LG’s webOS, already considered one of the industry’s most intuitive smart TV platforms, will continue to set the benchmark for others to follow.”

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LG Styler, the Next Essential Home Appliance

Tuesday, March 14th, 2017

Karachi, March 14, 2017: In the sleepy home appliance industry, new trends are few and far between. Likely due to the nature of appliances – big, expensive and long-lasting, the demand for flashy new innovations from customers is nonexistent compared to the smartphone industry. In 2011, LG Electronics (LG) decided to try something new. They introduced the LG Styler, a consumer-targeted waterless “garment care system”, to an unexpecting audience and waited for the reaction.

There wasn’t one. At least not at first.
But last year, buoyed by strong reviews and a cabinet full of awards, demand for LG Electronics’ Styler garment care system suddenly took off, albeit from a modest starting point. Recent data shows global sales of the second generation LG Styler literally “skyrocketing” in 2016, seeing an increase in sales of 253 percent globally compared to the previous year. In fact, in its home country of South Korea, one Styler is now sold every four minutes. Not bad for an appliance that was designed as a niche product.

The reason behind the Styler’s growing popularity are many. Convenient and practical features have helped it to emerge as an essential home appliance for consumers around the world. The Styler combines the core technologies of three major home appliances – the steam technology of washing machines, the temperature control technology of refrigerators and advanced air flow control technology – to create a revolutionary new clothing care solution that meets the evolving needs of modern consumers.

LG Styler 02LG Styler 01

In an age when environmental concerns are at its highest among consumers, the Styler seems almost too good to be true. Unlike dry cleaners, the LG Styler relies only on steam, not harsh chemicals such as perchloroethylene, which is toxic to both humans and pets. The Styler’s popularity among Chinese customers may be due in part to the high exposure to dust and smog to clothing. The Styler has natural appeal to busy workers all over the world who can’t find enough time in a normal workday to get to the dry cleaners. These factors and more have led to 87 percent sales growth in China from 2015 to 2016. The Styler has also continued to receive a positive reaction following its release in North America in 2016.

Then there are the little things that make the Styler so endearing. Easy Pants Crease Care flawlessly restores pant creases while reducing wrinkles at the knee, waist, and other problem areas. Additionally, Moving Hanger Action gently shakes the clothes from side to side to straighten out the wrinkles with a light steam mist. LG’s TrueSteam™ technology uses steam to gently sanitize clothing while at the same time eliminating over 99 percent of allergens and bacteria.1 Odor removal is achieved through the machine’s steam and aroma sheets, leaving clothes smelling crisp and clean.

None of these has gone unnoticed by the industry. The LG Styler was the recipient of multiple awards from several different media outlets and industry associations. The Styler was named a 2016 CES Innovation Awards Honoree and more recently won Architectural Record’s prestigious 2016 Best in Category Award. The Styler also won two separate awards from American consumer electronics magazine TWICE – the 2016 TWICE Picks Award and the 2016 TWICE VIP Award.

LG and Styler hope to change consumers’ perceptions of clothes maintenance and it seems to be working. While keeping clothes in peak condition was once a laborious process involving repeatedly ironing shirts and creasing pants, all of these tasks can now be accomplished at the touch of a button. Consumers now have more time to enjoy after work while still looking their best each morning. By expanding clothing care options for busy professionals, the LG Styler is well on its way to becoming a household necessity.

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