APR

Asiatic Public Relations Network (Pvt.) Ltd. Karachi – Lahore – Islamabad


Archive for the ‘Press Releases’ Category

Premium products reinforcing high-value consumer satisfaction take centre stage at LG Innofest 2018

Thursday, February 1st, 2018

Company plans to enhance recognition as a true premium brand by launching leading products aimed at driving a change in the market and accelerating a profitable growth in 2018

Karachi / DUBAI, UAE, February 1, 2018: LG Electronics (LG) – a global leader and technology innovator, unveiled a spectacular line-up of premium products for the Middle East and Africa (MEA) region at the company’s annual two-day innovation event – InnoFest 2018.

Held in the beautiful city of Cape Town – South Africa and attracting over 300 retailers, partners and customers from across the Middle East & Africa (MEA), Innofest 2018 represents an ideal platform to showcase latest products and ground-breaking technologies aimed at solidifying the image as a provider of ultra-premium products, accelerating a profitable growth in 2018.

LG MEA President Mr. Kevin Cha with guests at InnoFest 2018 product tourLG MEA President - Mr. Kevin Cha delivers keynote at InnoFest 2018

Speaking at Innofest 2018, Kevin Cha, President, LG Electronics Middle East & Africa, said: “Today businesses are evolving at a rapid pace than ever before and it is during these testing times, that we adapt and keep up to the changes to be able to prosper and achieve sustainability. Building on our premium products strategy for the region, we remain committed to working and engaging with our various channel partners to ensure LG innovation and technology remains at the forefront of our business strategy to increase profitability and growth in the MEA.”

Focussing on a variety of premium products that that will be rolled out in 2018, the key highlights included the latest OLED TV with the ground-breaking 65” LG W8 with a built-in a9 Intelligent Processor, which made its debut at the 2018 Consumer Electronics Show (CES); the TWINWashTM washing machine which has revolutionized and simplified consumer lifestyles with the capability to wash two loads simultaneously; the InstaView Refrigerator, which has won exceptional reviews and accolades for its high-end design and aesthetic, LG’s most talked about LG SIGNATURE line-up with the LG SIGNATURE OLED TV, LG SIGNATURE Refrigerator, the LG SIGNATURE TWINWash™ washing machine and the LG SIGNATURE Air Purifier, revolutionising a premium lifestyle.

The latest air conditioning solutions with the cutting edge Inverter Technology will also form a key highlight. While regular air conditioners can only turn on and off, LG’s Inverter Technology can control rotation frequency to produce cooling more efficiently.

LG’s smart inverter technology has taken LG Electronics to new heights in energy efficient and durable home appliances that facilitate savings from day one. The smart inverter compressor technology has proven to be a ground breaking solution with exceptional performance attributes specially designed for modern consumer. While consumers across the world prioritise a wide variety of different features when choosing appliances for their home, energy efficiency is notably growing.

Another key highlight at Innofest 2018 focussed on the company’s ground-breaking line-up of intelligent robots and innovations in artificial intelligence and developments in the IoT ecosystem.

LG Electronics (LG) was honored with more than 90 awards at CES® 2018, led by the Official CES Best TV Product Award (presented by Engadget) for the fourth consecutive year, this time for the new LG AI OLED TV (model C8). LG also earned numerous best-of-show honors for the LG InstaView ThinQ™ Refrigerator and LG 4K UHD Projector.

“LG is a world leader in electronics and appliances and is now proud to usher in technological change that has gone beyond improving lives to offering seamless everyday experiences for consumers. We are driven and motivated by a philosophy that is innovation-led, sustainable and ultimately creates premium products,” said Mr Derek Sim, Marketing Director, LG Electronics Middle East & Africa.

InnoFest 2018 served as a strategic platform to drive the message that, in 2018 the company will further accelerate its premium product strategy by enhancing overall brand image and focus on profitable growth with the roll out of premium and flagship model launches over the coming months across the MEA region. LG’s latest premium products highlight the true extent of LG’s innovation leadership and the company’s passion for consumer-centric insights that drive the evolution of life.

Share and Enjoy

  • Facebook
  • Twitter
  • Delicious
  • LinkedIn
  • StumbleUpon
  • Add to favorites
  • Email
  • RSS

Muhammad Aurangzeb appointed as President and CEO of HBL

Friday, February 2nd, 2018

Karachi, February 01, 2018; Habib Bank Limited (HBL), the largest bank in Pakistan, is pleased to announce that its Board has approved the appointment of Mr. Muhammad Aurangzeb as the President and CEO of HBL subject to approval of the Fit and Proper Test (FPT) by the State Bank of Pakistan. HBL has submitted the requisite application to the State Bank of Pakistan in this regard.

Mr. Aurangzeb is a respected and seasoned banker with more than 30 years of diverse experience with leading global banks in Pakistan and overseas. He is currently the CEO Global Corporate Bank, Asia Pacific at JP Morgan.

He started his career with Citibank, first in Pakistan and later in New York. He then joined ABN AMRO Bank in a senior leadership role, rising to the position of Country Manager in Pakistan. He has since held senior level regional and global positions in ABN AMRO Amsterdam, RBS Singapore and, since 2011, with JP Morgan.

He is a graduate of the Wharton School, University of Pennsylvania from where he received a Bachelor’s degree in Science and Economics as well as an MBA.

Share and Enjoy

  • Facebook
  • Twitter
  • Delicious
  • LinkedIn
  • StumbleUpon
  • Add to favorites
  • Email
  • RSS

LG’s 2018 Speaker Lineup Wows with Premium Sound, Ease of Use and Now Smart Capabilities

Monday, February 12th, 2018

Karachi / SEOUL, February 12 , 2018 – LG Electronics (LG) recently showcased its superior, clearer and smarter lineup of premium audio products that promises to change the way people think about home speakers. New for 2018 is Meridian Audio’s advanced high performance audio technology to deliver more natural and warm sound. From immersive Dolby Atmos soundbars to portable Bluetooth speakers and its latest artificial intelligence (AI) speaker , LG has something for every music and movie lover.

LG Speaker Lineup

Sound All Around and Above

LG’s new SK10Y soundbar delivers 550W of powerful output and supports 5.1.2 channels by harnessing the power of Dolby Atmos technology. A unique aspect of the technology is that unique “sound objects” can be precisely placed anywhere in a three-dimensional space for an immersive sound from all directions, including the ceiling, which enhances realism and the effect of being in the middle of the action. To create such powerful, textured sound, the SK10Y is equipped with multiple speakers – including a pair of powerful up-firing speakers – to envelop the listener from every angle. Users can adjust the volume of the upfiring speakers to optimize the sound with the height of the ceiling in room.

LG’s partnership with Meridian Audio benefitted the SK10Y speaker with innovative audio enhancements designed to deliver an unsurpassed listening experience. As a pioneer of high-performance, high-fidelity audio and an authority on Digital Signal Processing (DSP) and the field of psychoacoustics, Meridian equipped the SK10Y with a high level of performance including its Bass and Space technology to envelop listeners in rich, uncompromising sound. No matter where the listener is seated, sounds seem warmer and immersive. Meridian’s Height Elevation technology raises sound above the sound bar to the level of the screen, bringing extra clarity to speech and music. What’s more, the LG SK10Y is compatible with high-quality lossless audio files to perfectly recreate sound recorded in the studio. In addition to playback of up to 40kHz, the speaker also offers a sound upconverting feature that boosts the quality of standard audio files to 24bit/192Hz to enhance subtle details and nuances of each track.

From a design perspective, the SK10Y is a head turner with its harmonious, modern-looking edges and a slim profile that seamlessly fits underneath many of LG 2018 OLED or SUPER UHD TV models. The device is also extremely accessible, with full connectivity to hubs, speakers and other smart devices supporting Chromecast. Simply say “OK Google” and your request to begin playing your favorite song, podcast or audio clip from your favorite online streaming service.

Portable Speakers for Any Occasion

LG’s portable PK series speaker delivers powerful sound and mood lighting features in a fun, convenient package that can be taken anywhere. With Meridian Audio’s advanced technologies, the PK speakers are capable of delivering powerful and undistorted bass as well as optimizing speech and vocals. These speakers are compatible with the Apt-X HD Bluetooth standard for streaming 24-bit music over a wireless connection for listening experience that comes close to the original. For an added visual flair, Dynamic Party Lighting flashes to the beat and all three PK models feature rugged designs and convenient grips for easy handling.

Premium Sounding Speaker with Google Assistant

LG will be using the stage at CES 2018 to announce its first premium smart AI audio product, the LG ThinQ Speaker, which not only produces high-quality sound but comes with Google Assistant built in. LG teamed up with Google to ensure that the LG ThinQ Speaker delivers all the conveniences which comes with having a digital assistant at your side. And LG ThinQ Speaker isn’t only a smart companion, it is also a personalized voice-activated interface for LG’s smart home appliances. For example, the LG ThinQ Speaker can be set to turn on an LG appliance with the simple spoken command, “OK Google, talk to LG, turn on the air purifier.” Best of all, the speaker makes no comprises on sound thanks to Meridian Audio technology. LG ThinQ Speaker’s High Resolution Audio is compatible with high quality lossless files, giving it the ability to faithfully recreate sounds that were originally recorded in the studio.

Speakers for Getting the Party Started

For all party lovers, LG has several speakers that combine powerful audio capabilities. These all-in-one party machines offer a variety of features designed to get everyone on the dance floor moving, such as 1,800W output, DJ capabilities, karaoke modes and lights. LG’s newest party speakers feature durable form factors, easy-to-use interfaces and many connectivity options to download or stream an unlimited number of dance tracks.

“Sound technology has come a long way since LG introduced the first radio to Korean consumers almost 60 years ago,” said Seo Young-jae, head of the convergence audio and video business division of LG’s Home Entertainment Company. “At this year’s CES, I’m confident audiences will be impressed with the amount of technology we’ve introduced into our audio products without compromising on sound quality.”

 

Share and Enjoy

  • Facebook
  • Twitter
  • Delicious
  • LinkedIn
  • StumbleUpon
  • Add to favorites
  • Email
  • RSS

World-renowned Air Sculpture Artist Daniel Wurtzel collaborates with LG PuriCare™ air purifier

Friday, February 16th, 2018

Strong air flow from LG Puricare™ air purifier allows the usage of the largest piece of fabric in a work-of-art by Daniel Wurtzel, by transforming ordinary materials into something extraordinary 

PuriCare TVC 2PuriCare TVC 7

Karachi, February 16, 2018: Betting on health-conscious products, besides focusing on premium products, such as smarter appliances with IoT functionalities for the upcoming phase of growth, LG Electronics is impressing the Air Solutions products segment with the newest, smart air solution for home – the LG PuriCare™ air purifier.

Using an innovative approach to present the key benefits of the latest air purifier, LG teamed up with world-renowned air sculpture artist – Daniel Wurtzel, to transform ordinary materials into something extraordinary by imposing an order on the chaotic air flow systems using LG’s PuriCare™ air purifier.

Daniel – a Brooklyn-based artist is best known for his kinetic sculptures and installations using air and lightweight materials that fly. Daniel found a perfect partner in the LG PuriCare™ air purifier using which he was able to reveal the unexpected beauty of unseen purified air within his work. After working a lot with fixed fans as part of his work, the LG PuriCare™ air purifier clean booster and 360 degree design opened up many new possibilities for creating different artworks.

Upon using the LG PuriCare™ air purifier for his work, Daniel commented, “Clean air from LG’s PuriCare™ air purifier travels as far as 7.5 meters with the rotation of the clean booster adding another degree of flexibility for me to create new and innovative artworks. I was able to challenge myself with LG PuriCare™ air purifier’s new function that simultaneously takes air in and blows it out in 360 degrees. The strong air flow from LG PuriCare™ air purifier has allowed me to use the largest piece of fabric that I have ever worked with before. I was able to reveal the unexpected beauty of unseen purified air from the air purifier within my work.”

With a unique round console design and colour, LG PuriCare™ air purifier is so elegant that it could be mistaken for décor. Simply beautiful on the outside, packed with state-of-the-art innovation on the inside, LG PuriCare™ air purifier features sleek, advanced designs for powerful filtration and natural humidification—so you can breathe easier.

LG PuriCare™ air purifier features a fine dust sensor with voice recognition and DeepThinQ technology make experiencing purer, cleaner air indoors more convenient than ever.

Air monitoring occurs even when the PuriCare™ is off, only powering on when filtering is required. With its distinctive cylindrical design, PuriCare™ boasts the industry’s most advanced air filtration technology with LG’s 360° Total Care Filter System. With its powerful Clean Booster feature, LG PuriCare™ is capable of blowing clean air to cover even large rooms while delivering gentler airflow at the base, making this an ideal product for families with young children and pets.

The air purifier is not only easy to maintain but is also built to last and the smart lighting lets you check the progress with just a glance. It has never been easier to make air cleaner.

“LG’s intelligent home appliances are leading the industry in their capability to predict user needs to create a more comfortable living environment. The collaboration with Daniel Wurtzel for our latest innovation within the air solutions segment is further testament to our strength in delivering products that are invincible in showcasing both aesthetic and functional value for the modern home.

With studies revealing indoor pollen and dust affecting the quality-of-life of families across the world, we are proud of making LG PuriCare™ available in the region. As an air purifier that comes with a sensitive air monitoring sensor, it automatically removes fine dust particles when the air quality is deemed uncomfortable for residents,” said LG MEA/Sub spokesperson.

To watch the air sculpture by Daniel Wurtzel, please visit: Link.

Share and Enjoy

  • Facebook
  • Twitter
  • Delicious
  • LinkedIn
  • StumbleUpon
  • Add to favorites
  • Email
  • RSS

MCB-Arif Habib Savings and Investments Limited sign agreement with Covalent to bring 1LINK enabled PayPak Debit Card

Monday, February 19th, 2018

Karachi, February 19, 2018 : MCB-Arif Habib Savings and Investments Limited (MCB-AH) has signed an agreement with Covalent Pvt Limited an Access Group and TPS Joint Venture to launch Pakistan’s First mutual fund with 1LINK enabled PayPak Debit Card.

IMG_0851 (NXPowerLite)

This technology partnership will enable MCB-AH Investors to withdraw cash from any 1LINK enabled ATM and perform transactions at merchants just like a regular debit card in Pakistan.

Speaking at the occasion, Mr. Saqib Saleem, CEO, MCB-AH said “This is a ground-breaking innovation for the mutual funds industry of Pakistan. With the collaboration with Covalent and support of 1LINK we are pleased to bring this service that will change the transactional dynamics and most importantly bring ease and convenience to our customers.”

Sharing the inspiration at the signing ceremony, Mr. Imran Qureshi, CEO, Covalent said, “Our collaboration with MCB-Arif Habib Savings and Investments Limited is the first of its kind in the mutual fund industry of Pakistan. We are enormously proud that the liquidity paradigm for mutual funds investors will be redefined, where cash withdrawals and purchase will be instant. Investors can now be assured that their savings are available to them as and when they need funds.

Also at this occasion Mr. Shahzad Shahid, Director, Covalent said “With 60% Pakistani population under the age of 30, most of whom are tech savvy, the mutual fund industry must aim to deliver product and services digitally. Signing up with Covalent is the first step towards providing those value added services like Debit Transaction facility which will bring us closer to our younger generation of investors.

Covalent is the 1st local collaboration on the Cloud, formed with the objective of leading the way towards digital transformation of banks in the most cost effective and efficient way. We offer a white labeled digital payments platform that can address both the short and long term objectives of any financial institution, processor or telco. Incorporated in 2016, we are a joint venture between two leading industry players, Access Group and TPS. This strategic alliance brings together the combined expertise and domain knowledge of both companies, providing the best of the best for the local market. Be it normal electronic banking transactions, ecommerce transactions, loyalty management or mobile payments, we want to change the way the masses transact with newer and innovative ways of making digital payments.

Share and Enjoy

  • Facebook
  • Twitter
  • Delicious
  • LinkedIn
  • StumbleUpon
  • Add to favorites
  • Email
  • RSS

Jubilee Life extends its support to Roshan Rahain’s Financial Literacy Program “Hisaab Kitaab”

Tuesday, February 20th, 2018

Karachi, February 19, 2018: Roshan Rahain an ambitious young, non-profit organization is committed to educating children using alternate forms of art and has launched first-of-a-kind financial literacy program in Pakistan with support from Jubilee Life Insurance. The Program will teach children about the importance of savings, techniques of managing day-to-day transactions, handling cash and much more using the medium of music and other engaging activities along with role playing.

Roshan Rahain (NXPowerLite)

Pakistan has the lowest financial access in the world. About 100 million adults in Pakistan (roughly about 80% of country’s population) don’t have access to formal and regulated financial services. This number accounts for about 5% of the world’s unbanked population, which stands at 2 billion, as per the World Bank (WB). The lack of financial access creates multiple problems for people including having to face financial shocks, unexpected expenses and being excluded from savings services.

Jubilee Life Insurance supports Roshan Rahain for a 3-month long program, Roshan Rahain’s team reached out to approximately 3,000 children from different schools in Lahore as well as from institutions that are working with underprivileged children. During the project, the team visited numerous schools including Lahore Grammar School, Aitichson School, Door of Awareness & Sharif Education Trust, Rosan Islamic School, SOS Village, in total the Roshan Rahain team visited around 15 schools both private & public.

Speaking at the activity session, the coordinator of Lahore Grammar School commented “The activities conducted by Roshan Rahain were extremely creative and the role playing idea was superb as kids not only enjoyed themselves but also learned a lot through these activities”.

A representative from the Sharif Education Trust said “We need more of these activities & educational sessions, the use of music to learn financial literacy was very creative and this is an important subject for children in these times especially”.

Founder of Roshan Rahain, Shaigan Azhar shared “Children have a great ability to learn new things. The use of music and other techniques has proven impact on their ability to learn. We are extremely thankful to our sponsors & schools for believing in us and helping us reach out to children. Moving on, we hope to expand our reach to other cities of Pakistan reaching as many children as possible”.

Jubilee Insurance is a global brand of Aga Khan Fund for Economic Development (AKFED) that offers diverse insurance solutions (life, health and general) in the Asian and East African markets. Being one of the fastest growing life insurance companies in Pakistan, Jubilee Life boasts a presence in every major city in the country. They employ a highly trained sales force of more than 3500 individuals who help insure millions of lives through relations with a large number of organizations across Pakistan.  Jubilee Life is the only company with the largest gross premiums written and has insured over 5 million lives through multiple channels of distribution. The company is backed by one of the world’s largest and strongest insurers, SCOR RE and HANNOVER RE.

Share and Enjoy

  • Facebook
  • Twitter
  • Delicious
  • LinkedIn
  • StumbleUpon
  • Add to favorites
  • Email
  • RSS