The Lotte Group, a Korean-Japanese conglomerate, consists of over 90 business units employing 60,000 people engaged in such diverse industries as candy manufacturing, beverages, hotels, fast food, retail, financial services, heavy chemicals, electronics, IT, construction, publishing, and entertainment.The Lotte Group acquired Kolson, a leading confectionery and food manufacturing company in Pakistan in 2011 and their flagship brands include Slanty, Snackers, Potato Sticks, Bravo and Jam Hearts.
Lotte-Kolson partnered with Asiatic Public Relations Network to organize the launch event of their new factory located in Phoolnagur, Kasur district. Our team’s support constituted of event management and media management. The factory’s location, about an hour from Lahore made media presence a challenge but the team managed to leverage its strong media relationships and was successful in ensuring significant media presence at the event resulting in impressive print and online coverage.
The coverage in local media (both English & Urdu newspapers) included major publications such as The Dawn, Business Recorder, The Nation, Daily Express & Khabrain. APR was also able to secure broadcast slots of the inauguration ceremony on TV channels most notably ARY News, Waqt News & NEO TV. Further the coverage appeared on some radio channels, on several online news portals and digital social platforms.