APR

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Archive for the ‘Press Releases’ Category

300 Beneficiaries Graduate from Coca-Cola Funded Kashf’s Pasrur Vocational Center

Tuesday, May 29th, 2018

Pasrur, May 29th, 2018: The graduation ceremony of more than 300 female students was held at the Pasrur Vocational Training Center, which is a part of a Coca-Cola funded project ‘Women Economic Empowerment Program’ in partnership with Kashf Foundation. Since 2017, five community based vocational training centers have been set up under this Program, and these centers have delivered 3-months training sessions to the local low-income women of the area, focusing on non-traditional trade for women like football stitching. The ceremony was attended by all the graduating students, and by Roshaneh Zafar, Managing Director of Kashf Foundation and Fahad Qadir, Director Public Affairs & Communications of Coca-Cola Pakistan.

U.Kashf Pasrur gradutaion 2018

At the ceremony Fahad Qadir highlighted, “Coca-Cola partnered with Kashf Foundation first in 2011 to set the ground for a microfinance project serving the needs of low-income females all across Pakistan to enhance their household income. Since then, the project has developed a multi-faceted approach by providing qualitative benefits like gender training to support women empowerment, and financial management courses for female entrepreneurs. It is a great step forward for bringing the marginalized women of Pakistan into the mainstream, as empowered women contribute significantly towards the economy and the healthy development of our society.”

In the last 7 years the project has empowered more than 7,500 female entrepreneurs, and has been able to facilitate the enrollment of low-income females in the corporate sector by providing skill-based trainings at Pasrur Vocational Center, to bridge the gap between trainings and employment. Coca-Cola’s global program ‘5by20’ aims to empower more than 5 million females by the year 2020 and Kashf Foundation supports this mandate.

Speaking about the partnership with Coca-Cola Pakistan, Roshaneh Zafar emphasized “The collaboration over the past seven years has generated many monumental investments into the economic enablement of impoverished female entrepreneurs in Pakistan. The skills learned through this new trade of football stitching will bring out positive impact in terms of higher wages, better employability prospects and break stereotypical barriers in this male dominant industry.”

Kashf’s internal research has shown that vocational education trainings have a positive impact on wages, employment, mobility and employment opportunity. Complementing vocational trainings with trainings on financial management, self-actualization and self-confidence can help expand the economic benefits of the trainings to the trainees. Around 67% of the graduates of Kashf’s previous vocational trainings are now running their own businesses and 50% of the football stitching trainees from this program have already started acquiring orders from the market and various factories.

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Ufone’s ‘Bano Achai ki Misal’ campaign draws attention to two admirable individuals

Wednesday, May 30th, 2018

Karachi, May 30, 2018: Honoring the values of kindness, sharing and charity, Ufone organized an event to highlight the work of two exceptional Pakistani individuals under their Ramazan campaign ‘Bano Achai ki Misaal’. The gathering’s aim was to showcase the work of Mrs. Farzana Shoaib, founder of Binte-Fatima Old Home and Dr. Muhammad Amjad Saqib, founder of Akhuwat, giving bloggers and media representatives a chance to personally interact with these extraordinary people and hear their inspiring stories.

U. Bano Achai Ki Misal

Distressed by inequality in society, Dr. Saqib had the vision of creating a poverty free society built on the principles of compassion and equity. A development practitioner, philanthropist, writer and a former officer in public service, Dr. Saqib and a few of his friends got together to form Akhuwat, a non-profit organization that has now become one of the world’s largest Islamic Microfinance Organization. “Our concept was borrowed from the tradition of the Holy Prophet (PBUH), who said that the best way to end poverty is not through charity but through sacrifice and adoption. He (PBUH) suggested that a wealthy person should enter into a relationship of brotherhood with a poor person and then help that person through a bond of association instead of giving dissociated charity.”

With an equally touching story, Mrs. Farzana Shoaib set-up Bint-e-Fatima Old Home Trust, a shelter for women who are in need of caretakers. A self-motivated woman, Mrs. Shoaib, formerly a housewife with no formal education, takes great solace in her faith, believing that serving the needy is her duty in life. “I am happy to provide the best care that I can for these women, and I now feel like they are my children.” Mrs. Shoaib lives on the same premises with the residents of Bint-e-Fatima, choosing to remain in close proximity. “Our first condition is that we will all live together because that way we can care for them properly.” She wishes that other people, especially the youth comes forward and does more to ensure that the elderly in our society are better cared for.

Ufone through its campaign has always stressed on highlighting small gestures of kindness and small deeds of goodness that have left a lasting impact on the lives of those in need. The campaign highlights how small acts can go on to take shape of large-scale initiatives and inspires other to replicate these in their own communities building a society based on brotherhood and compassion. Both of these exceptional people, like Dr. Saqib and Mrs. Shoaib, are glowing examples of how one committed person can impact the lives of many by taking a small act to a large-scale initiative.

Hoping to create greater awareness of the remarkable work being done by both these people, and to kindle a spirit of generosity in others, Ufone is supporting these admirable people and their institutions. Ufone TVCs featuring Dr. Saqib and Mrs. Shoaib are already airing on local TV channels and another TVC highlighting all the individuals showcased during the last two years.

Through similar campaigns in the last few years, Ufone has worked with institutions like Rizq, a social entrepreneur project in Lahore, Khana Ghar, seeks to provide food for the needy in Karachi, Wall of Kindness and Operation Eid Child.

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