Our client Hutchison Ports Pakistan is the country’s first and only deep sea, high tech port of call. The port was recently inaugurated officially by the Prime Minster of Pakistan, Shahid Khaqan Abbasi in a glittering ceremony. APR was tasked to assist and coordinate with the event managers and was also responsible for design communication tasks associated with the event. Along with that, APR managed the entire strategic writing for the inauguration ceremony which included the official event press release, speeches, MC script, newspaper supplement, media invitation and coordination.
Additionally, APR was also taken on board to develop a special profile documentary for Hutchison Ports Pakistan, a short 90-second snippet of which was unveiled at the inauguration ceremony. Our production team conducted an exciting 7-day shoot to produce compelling video footage that demonstrated the company’s distinct features and highlighted why Hutchison Ports Pakistan is the first of its kind port in the country.