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Archive for the ‘Press Releases’ Category

LG Electronics Commits To Carbon Neutrality By 2030

Monday, June 10th, 2019

Company Plans Further Reductions in Greenhouse Gas Emissions and Expansion of Carbon Offset Projects

Karachi / SEOUL, June 11, 2019: LG Electronics (LG) has launched its aggressive Zero Carbon 2030 initiative, committing to achieving net-zero carbon emissions from its global operations within 12 years.

In line with its larger sustainable business strategy, LG will look to reduce carbon emissions from its global operations by 50 percent compared to a 2017 baseline by implementing various carbon reduction and renewable energy initiatives. This effort will help bring LG closer to reaching its ultimate goal of carbon neutrality, achieving a net-zero carbon emissions footprint by balancing carbon emissions with carbon removal.

Through a variety of strategic initiatives, the company will cut carbon emissions across its global production sites from nearly 2 million tons recorded in 2017 to 960,000 tons by the end of 2030. LG is looking to expand its high-efficiency facilities and technologies targeting greenhouse gas reduction, alleviating the creation of carbon emissions during the production process.

LG will expand renewable energy installations using solar energy products and actively utilize its own business-to-business technology solutions such as high-efficiency chillers and Energy Management Systems (EMS) to reduce carbon emissions.

Additionally, through the expansion of its Clean Development Mechanism (CDM) projects, LG plans to secure Certified Emission Reduction (CER) credits. Such forward-thinking CDM initiatives promote clean development in emerging nations by allowing businesses with carbon reduction commitments to implement emissions reduction projects in developing countries using their own capital and technologies. Such projects are critical to earning CER credits, which are issued by the United Nations Framework Convention on Climate Change (UNFCC) after a thorough evaluation process.

As the first household appliance manufacturer to acquire CER credits in 2015, LG paved the way by utilizing highly efficient home appliances and cementing its status as a pioneering environmentally-conscious company. By the end of 2018, LG had secured a total of 340,000 tons of CER through its CDM initiatives.

“Our commitment to combating global climate change is unwavering. LG’s progressive steps in reducing carbon emissions at workplaces the world over, with many more UN CDM projects in the works, exemplify the company’s unwavering commitment to environmental sustainability leadership,” said Lee Young-jae, vice president of environmental safety at LG Electronics.

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PAKISTAN MARKS WORLD BLOOD DONOR DAY WITH CAMPAIGNS, 2 MILLION SIGNED UP ON FACEBOOK

Friday, June 14th, 2019

Karachi: Countries around the world celebrated World Blood Donor Day (WBDD) on Friday to raise awareness about the need for safe blood and to thank donors for their life-saving gifts. In Pakistan, national health organizations marked the day by holding campaigns to raise awareness about the need for more, safe blood donations, as the country battles an ongoing, safe blood shortage problem.

Blood is an important resource for patients who suffer from life-threatening conditions and in maternal and perinatal care. Pakistan, however, has an acute safe blood shortage – something that urgently needs to be addressed, according to Hasan Abbas Zaheer, Project Director and National Coordinator of the Safe Blood Transfusion Programme (SBTP).

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Around 3 percent of the country’s population should donate blood in order to meet the country’s needs, according to Zaheer.

“Pakistan has additional transfusion needs due to the high burden of thalassaemia and so we need about 3% of our population to donate blood on a regular basis, two to three times in a year, to sustain our blood transfusion system on 100% voluntary non-remunerated blood donations,” said Zaheer.

Social media platforms are also rallying behind the cause. Facebook launched its blood donation feature in 2017 and in Pakistan last year. The feature allows people to sign up as blood donors and to locate their nearest blood donation centers and those who need blood urgently. Since 2018, more than 2 million people have signed up to be blood donors on Facebook in Pakistan out of 35 million globally.

Zaheer praised Pakistan’s “strong national culture of altruism” as one factor that is helping to boost blood donations in the country.

Hashtags such as #SafeBloodForAll and #DonateBlood were used across social media platforms on Friday to raise awareness.

Of the 117.4 million blood donations collected globally, 42% of these are collected in high-income countries, home to 16% of the world’s population.

In low-income countries, up to 52% of blood transfusions are given to children under 5 years of age, according to data from the World Health Organization (WHO). An adequate and reliable supply of safe blood can be assured by a stable base of regular, voluntary, unpaid blood donors. These donors are also the safest group of donors as the prevalence of bloodborne infections is lowest among them, says the WHO.

Find your nearest blood bank or be notified when someone needs blood here:www.facebook.com/donateblood

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With proven technological track record, LG Electronics to lead the smart energy industry with its total HVAC solution

Friday, June 28th, 2019

LG Electronics targets tropical regions such as Middle East & Africa (MEA) with its unique smart energy solutions that offer high efficiency

Karachi / Dubai, UAE, June 28, 2019 – As a leader in the HVAC industry, LG Electronics is strengthening its foothold as a pioneering provider of smart energy solutions in the Middle East & African (MEA) market.

According to Mordor Intelligence, a global market research company, the energy management system market in the MEA region is expected to grow at an annual rate of 11.87% to reach USD 3.76 billion by 2021 . As such, continuous research and development of efficient energy management policy is undergoing in government and international organization-scale in the MEA region.

In particular, members of the Gulf Cooperation Council are increasing investment in energy infrastructure by utilizing smart grid, Dubai, Abu Dhabi and Saudi Arabia have all announced energy policies up until 2030 to maximize energy efficiency. Africa is not an exception. According to the International Renewable Energy Agency, energy demand in Africa is expected to increase 2 fold by 2030 , while United Nations Environment Program analyzed that in regions like Africa where energy access is restricted, efficient energy management is significant in times where demand skyrockets.

LGE MEA Regional President James Lee sharing his welcoming remarks during LG Air Solution Press Tour-min

One of MEA region's 17 Air Conditioning Academies in Dubai-min

In tropical climates like the MEA, where temperature goes high as 50°C, the key to smart energy management is in heating, ventilation, and air conditioning (HVAC) solutions. Representatively in Saudi Arabia, 70% of energy consumption is used in cooling compared to 48% in Europe.

To tackle such needs, LG Air Solution provides highly efficient HVAC solutions. LG’s representative line for its HVAC solution is the VRF system, MULTI V, is equipped with ever powerful and reliable LG’s ultimate inverter compressors, which are vital to the efficiency of a VRF. LG inverter technology offers maximum efficiency in part load as well as full load conditions with a large range of frequency operation, and an enhanced compressor reliability. Numerous MULTI Vs are currently successfully under operation in diverse sites in the MEA region.

One exemplary site is MEA’s first net zero energy city, the Sustainable City by Diamond Developers. Requiring a highly efficient HVAC solution, especially needing a part load operation and controlling and monitoring the AC units from a smartphone, all the challenges were met by LG and the City is now enjoying the best energy efficiency.

LG also provides smart energy management with its BECON (Building Energy Control) Cloud Solution, an IoT-based platform. Through numerous sensors in the BECON Cloud, remote real-time monitoring, energy efficiency management, and energy saving is possible. Maintenance service teams are also set up in the MEA region with a strong basis in Dubai, UAE and several sites in the region have adapted BECON Cloud and are receiving remote maintenance service.

Expanding into the smart energy business with its technologies in HVAC solution, LG’s capabilities have been demonstrated in Korea’s LG Science Park, a world class R&D complex with an area of around 175,207m2. Not only the most up-to-date HVAC system has been adapted, but the innovative energy solution for energy management and renewable energy facilities have been realized. For instance, simulation for energy use based on information on weather, building facility data, operating history, etc. is held to predict energy demand with BECON solutions and manage energy supply and demand. Review and analysis of energy production, saving, and load is also undergone through renewable energy facilities for smart energy management. With these advanced technical capabilities realized in LG Science Park, LG will move on to globally expand its technological leadership in smart energy management.

Mr. James Lee, President of LG Electronics Middle East and Africa said, “Starting from 2020, the MEA region is welcoming key momenta with numerous international events and government-led construction projects that can lead to high demand in energy solutions. With LG’s smart energy solutions that can maximize energy efficiency, we will contribute to the changeover of MEA cities to become intelligent.”

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LG Announces Start of Sales of World’s First 8K OLED TV

Wednesday, June 19th, 2019

Highly Anticipated 88-inch 8K OLED TV Offers Breathtaking Viewing Experience with LG’s Industry-leading OLED Technology

Karachi / SEOUL, June 19, 2019 — LG Electronics (LG) announced the start of sales of the world’s first 8K OLED TV (model 88Z9) with pre-orders for the 88-inch set starting this week in South Korea. Availability in key markets of North America and Europe will follow in the third quarter of the year.

As LG’s largest OLED TV to date, the 8K OLED TV is innovation made possible by LG’s unrivaled display technology. This awe inspiring new model highlights the superiority of OLED over conventional LED displays and provides a viewing experience that is second to none. The TV employs an advanced panel with over 33 million self-emitting pixels to deliver LG OLED TV’s iconic picture quality, ensuring the most lifelike colors in a wide viewing angle, an infinite contrast ratio and true blacks. Images are exceptionally sharp on the 88-inch TV thanks to 8K Ultra HD resolution (7,680 x 4,320) equivalent to 16 times the number of pixels in full HD and four times that of UHD.

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The superior performance of LG’s 8K OLED panel is enhanced by the company’s second- generation α (Alpha) 9 Gen 2 8K intelligent processor. The processor elevates picture and sound quality with deep learning technology and access to an extensive database of visual information. This allows the chip to optimize content by recognizing source quality and implementing the best algorithm guaranteeing stunningly real images. With the α9 Gen 2 8K processor, LG’s 8K 88-inch 8K OLED TV boasts enhanced processing capabilities with effective 8K upscaling and improved noise reduction to 6-steps from 4-steps in the 4K version, resulting in the most life-like 8K picture when upgrading from 4K (3,840 x 2,160) or 2K (1,920 x 1,080) content. The processor also analyzes ambient conditions to achieve the perfect level of screen brightness.

The LG 88Z9 increases viewer immersion with its impressive audio performance. Sound quality is boosted by an intelligent algorithm that can up-mix two-channel audio to deliver convincing virtual 5.1 surround sound. Deep learning significantly improves output by analyzing source content to produce enhanced sound effects in movies, deeper bass in music and clearer voices in sporting events. Users can adjust the sound to suit viewing conditions or let the TV set the best sound levels based on the environment.
To ensure an outstanding HDR experience the LG 8K OLED TV comes with Dolby Atmos for incredibly realistic sound and intelligently fine-tunes content compatible with Dolby Vision. The TV supports HDMI 2.1, allowing viewers the opportunity to enjoy 8K content at a fast 60 frames per second. The TV also supports automatic low latency mode (ALLM), variable refresh rate (VRR) and enhanced audio return channel (eARC).

In some markets the LG 8K OLED TV will offer built-in versions of both the Google Assistant and Amazon Alexa for maximum flexibility, convenience and control of the TV and connected smart devices.

“Being the first to market with the world’s first and largest 8K OLED TV shows our commitment to leading the ultra-premium TV segment and delivering the ultimate viewing experience,” said Brian Kwon, president of the Mobile Communications and Home Entertainment companies at LG. “LG was a pioneer in bringing OLED to market and we will continue to introduce state-of-art TV technologies that push the boundaries of what’s possible in home entertainment.”

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