APR

Asiatic Public Relations Network (Pvt.) Ltd. Karachi – Lahore – Islamabad


Archive for the ‘News/Events’ Category

APR supports E-Commerce Gateway in its flagship event: ITCN Asia 2019

Friday, September 20th, 2019

ITCN Asia, Pakistan’s premier tech and IT exhibition, was held for the 19th consecutive year by Ecommerce Gateway Pakistan Pvt. Ltd., from September 17 to 19, 2019.

The exhibition was spread out over six Halls at the Expo Centre and offered over 15,000sqm floor space with over 425 local and 387 international companies who participated as exhibitors from 23+ countries. There were 75000+ visitors throughout the three days run. Concurrently there were major conferences on each day; AI Summit, IT Minister’s Forum for Youth, Innovation, Industry & Ease of Doing Business and Cyber Security Conference.

APR managed the media outreach services on traditional, digital and social media for all phases starting from pre-hype till post-event coverage.

 

The successful event concluded with a closing ceremony by Dr. Arif Alvi, President of Islamic Republic of Pakistan, who stressed upon the need for latest technologies such as Artificial Intelligence for a robust and long term economic growth.

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First of its kind E-Sports Zone set up by Coca-Cola at ITCN Asia 2019

Saturday, September 21st, 2019

APR secured a large space for its client Coca-Cola at the 19th ITCN Asia held in Karachi in September 2019. The main attraction was a FIFA championship for football fanatics, with the chance to win a brand new PlayStation 4. Our team not only coordinated the whole thing but was also present throughout for on-ground support.

The stall was creatively designed, tying in with the sports theme. All players were served chilled drinks and given goodie bags containing Coca-Cola memorabilia. There was a separate screen highlighting all the CSR projects Coca-Cola has undertaken to show visitors. The stall was a huge success, with three lucky draw winners who were thrilled with their gifts!

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Hilton Pharma launches Roshni say Zindagi project

Saturday, September 28th, 2019

A rewarding project, APR provided support for Hilton Pharma’s launch event for their newest initiative called “Roshni say Zindagi”; a sustainable solar energy scheme for the marginalised communities in the off-grid villages in rural Pakistan. APR managed the media outreach for the event, as well as produced the documentary screened.

The event was held in September 2019 in Karachi and Dr. Arif Alvi, President of Pakistan, graced the occasion and also delivered a speech to show his support for the initiative. Through this forward-thinking scheme, the solar power solution for each home will provide enough electricity to power 2 LED lights, 1 pedestal fan, and also be able to charge 1 mobile phone battery. Furthermore, it will require minimal need for maintenance for it to be sustainable. The pilot project of this has already successfully been conducted in in 200 off-grid households in the Gharo and Bhit Shah villages. The long-term goal of the project is to provide electricity to 10,000 households altogether.

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