Asiatic Public Relations Network (Pvt.) Ltd. Karachi – Lahore – Islamabad

Our Team

Zohare Ali Shariff
Chief Executive Officer

Zohare Sb

Zohare Ali Shariff is currently the Chief Executive Officer of Asiatic Public Relations Network (Pvt) Ltd. As the CEO he is responsible for all business operations of the agency and personally counsels high profile clients on communications and PR strategy and on corporate social responsibility. He is also the co-founder and editor-in-chief of TBL – Triple Bottom-Line, the country’s only CSR focused bi-monthly publication

In his professional life, Zohare Ali Shariff has interacted extensively with the media and with the government at all levels and has also served in an honorary position as consultant to the CDA in Islamabad. He has traveled to over 55 countries of the world.

He holds a B.Sc. (Honours) degree from the London School of Economics & Political Science, U.K. and has over 30 years experience at senior management level and has lived and worked in the U.K. and the U.A.E. besides Pakistan.

Mustafa Hussain
Director Client Services


Heads the agency’s Planning Unit. He is directly responsible for a number of clients including Boeing, LG Electronics & Visa International. Mustafa is closely involved in business development, media relations, crisis communications, PR strategy formulation & trainings.

MBA from IBA, with gold medals in brand management and industrial marketing. He has represented APR at various PR forums, training workshops and conferences abroad. Also serving as a visiting faculty at SZABIST.

Sarfraz Ahmed
General Manager, APR North

Joined APR in December 1998 as a client service executive and grew with the company to become senior manager in 2007. He has in depth experience of the various facets of the company’s business, particularly event management. He is directly responsible for UFONE account.

Sarfraz is the Company’s internal advisor on media relations & media advocacy. Also sits in on the company’s policy formulation team. He is a graduate in Commerce from the Islamia Arts & Commerce College.

Hareem Deeba


Hareem has been associated with APR for over 5 years now. She heads a young team of talented individuals to develop & execute strategies for digital / social media outreach & campaigns. She is also looking after Special projects of ‘new-era’ PR, Strategic communications outreach through collateral development like newsletters, special reports and other publications and Manager Operations of TBL – Triple Bottom-Line, APR’s specialized Sustainability Advocacy platform in Pakistan.

Hareem is a Masters of Arts in Mass Communication from University of Karachi. She is also an active member of the digital media community in Pakistan & a leading corporate sector twitterati (Express Tribune ranking).

Khurram Zia Khan
Sr. Manager Media

Khurram supervises the media team in APR’s Karachi, Lahore and Islamabad offices. He is primarily responsible for all media outreach and media management on behalf of APR clients. He has a wide network of friends and contacts in both the print and the electronic media in Pakistan.

He is a MBA and has several years of experience working for a leading advertising agency prior to joining APR.