Asiatic Public Relations Network (Pvt.) Ltd. Karachi – Lahore – Islamabad

Our Team

Zohare Ali Shariff
Chief Executive Officer

Zohare Sb

Zohare Ali Shariff is currently the Chief Executive Officer of Asiatic Public Relations Network (Pvt) Ltd. As the CEO he is responsible for all business operations of the agency and personally counsels high profile clients on communications and PR strategy and on corporate social responsibility. He is also the co-founder and editor-in-chief of TBL – Triple Bottom-Line, the country’s only CSR focused bi-monthly publication

In his professional life, Zohare Ali Shariff has interacted extensively with the media and with the government at all levels and has also served in an honorary position as consultant to the CDA in Islamabad. He has traveled to over 55 countries of the world.

He holds a B.Sc. (Honours) degree from the London School of Economics & Political Science, U.K. and has over 30 years experience at senior management level and has lived and worked in the U.K. and the U.A.E. besides Pakistan.

Mustafa Hussain
Director Client Services


Heads the agency’s Planning Unit. He is directly responsible for a number of clients including Boeing, LG Electronics & Visa International. Mustafa is closely involved in business development, media relations, crisis communications, PR strategy formulation & trainings.

MBA from IBA, with gold medals in brand management and industrial marketing. He has represented APR at various PR forums, training workshops and conferences abroad. Also serving as a visiting faculty at SZABIST.

Sarfraz Ahmed
General Manager, APR North

Joined APR in December 1998 as a client service executive and grew with the company to become senior manager in 2007. He has in depth experience of the various facets of the company’s business, particularly event management. He is directly responsible for UFONE account.

Sarfraz is the Company’s internal advisor on media relations & media advocacy. Also sits in on the company’s policy formulation team. He is a graduate in Commerce from the Islamia Arts & Commerce College.

Zeeshan Gul
Senior Manager Client Servicing


An experienced management and communications professional with more than 15 years of exceptional track record in driving business growth through strategic operations planning and implementation.

Zeeshan has worked with large teams and international Agency networks in Pakistan and the Middle East [Oman & Saudi Arabia] while working with notable international and national brands across various manufacturing and service sectors.

Equipped with a Masters degree in Business Studies and a specialisation in Marketing, Zeeshan has a diverse skill set with key strengths in strategic leadership, key accounts management, setting and implementation of brand & communications strategy, analytics and resource planning and team mentoring.

Zeeshan is currently working as ‘Senior Manager Client Service & Business Development’ at Asiatic Public Relations, spearheading current Client portfolio in the Central region and mapping further growth opportunities to achieve the Company’s bottom line.

Azka Zia
Strategic Communications


A writer at heart, Azka has a strong background in various kinds of writing and research, including academic, for television, and blogging, in addition to presenting experience and interest in television and plays.

With a Master of Arts in International Relations and European Studies from Central European University, a Bachelor of Science in Foreign Service from Georgetown University, and a memorable exchange student semester at the University of Edinburgh, Azka’s key strengths draw from time in numerous cities in formative years, where she built critical thinking, research and writing skills, studied philosophy, religion, history, and political conflicts, built a blog exploring the human condition, and began a forthcoming gothic novel.

Azka’s work in APR is primarily based on research and analysis. She provides various kinds of writing for clients that are geared towards a variety of audiences, such as media, the business community, and the general public.

Khurram Zia Khan
Sr. Manager Media

Khurram supervises the media team in APR’s Karachi, Lahore and Islamabad offices. He is primarily responsible for all media outreach and media management on behalf of APR clients. He has a wide network of friends and contacts in both the print and the electronic media in Pakistan.

He is a MBA and has several years of experience working for a leading advertising agency prior to joining APR.