AkzoNobel launches new Dulux EasyCare™ Paint with Kindproof+ technology & anti-bacterial properties
The newly formulated protective paint film delivers the benefits of KidProof+ Technology – Tough Stain Repellent and Anti-Bacterial, protecting your walls from both stains and bacteria
Karachi: AkzoNobel, the leading global paints and coatings company, launches the latest addition to their Paint Family, Dulux EasyCare™ paint. Eagerly anticipated by families, this premium quality protective paint offers the innovative Kidproof+ technology, which acts as a film coating that prevents and delays stains from penetrating deep into the walls, allowing for easy clean ups. In addition, the product comes with the benefit of Anti-Bacterial properties, adding a layer of protection to inhibit bacteria growth on walls.
A washable water-based emulsion for interior walls and ceilings, Dulux EasyCare™ provides a highly durable and smooth mid-sheen finish to masonry surfaces. Due to its stain repellent properties, common household stains* can be cleaned off easily. This is helpful especially for families with young children who are at the active age of exploration and experimentation. Also formulated with Dulux Colourguard™ Technology, colors are locked in to ensure walls look beautiful and fresh for longer.
Commenting on the new product, Mr. Jehanzeb Khan Chief Executive AkzoNobel Pakistan Limited said, “At AkzoNobel, we continue to focus on our innovative drive to deliver consumer centric products. Dulux EasyCare TM is a testament to our resolve to offer products that fulfill the needs of our consumers. Dulux EasyCare comes with Kids Proof Technology, a stain repellent paint with anti-bacterial properties, providing complete protection to your walls from tough stains and any bacterial build up.”
Saad M. Rashid, AkzoNobel Pakistan Business Manager for Decorative Paints said, “It gives me great pleasure to announce yet another consumer centric product under our brand of Dulux. Dulux EasyCare is the latest product designed in our Singapore lab offering protection to walls from stains and bacteria.”
Packaged in 1L, 4L and 16L cans, this tough stain repellant is offered in 47 ready-mix colors and is now available on shelves in Paint Shops nationwide.
* common household stains such as chalk, fluorescent pen, dust, mud, yoghurt, cupcake, ice cream, soda/cola, juices, soya sauce and chilisauce