Big Bad Wolf comes to Pakistan
Asiatic Public Relations Network (Pvt.) Ltd. – APR – managed the media outreach services for Big Bad Wolf Books Sale, a Malaysian origin company, who came to Pakistan for the very first time and organised their sale in two mega cities of Pakistan, Lahore and Karachi.
Known as the world’s biggest books sale, this one-of-its-kind event has the uniqueness of running for 11 days in a row and being open all 24 hours! There were more than a million book titles for buyers to browse though, that too with massive discounts.
With both events being massive successes, the company gained mass outreach on traditional as well as digital media, resulting in setting a strong foot print in the country.