APR

Asiatic Public Relations Network (Pvt.) Ltd. Karachi – Lahore – Islamabad


Archive for the ‘Blog’ Category

FIRST IMPRESSIONS

Friday, September 7th, 2012

An old saying in English is that ‘the first impression is the last impression.’ The meaning of this is quite clear. If someone meets you for the first time, whatever impression he or she forms of you in his / her mind, will remain what he or she thinks about you for a long long time.

Hence it is vitally important that we, especially as we are in the PR business, make a very positive first impression. This applies to everyone who interacts with outside people – whether you are in the client service department or the media department or graphics or even general duty for that matter.

Anyone’s first impression of you will be based on 3 main criteria – what you look like or your overall appearance, what you say and your body language.

Appearance refers to your dressing that should be neat and clean. Not necessarily expensive, but well coordinated, well-pressed and refined. And remember it is always better to be a little over-dressed than under-dressed! Hence wearing a tie by gents is highly advisable.

Appearance also refers to your hairstyle and yes, even your shoes! Research has shown that people really get put off, even if subconsciously by people with dirty, unpolished shoes! Then the second way people judge you is by what you say, or what you don’t say! In our business it is important to be a good conversationalist, without becoming a talking machine that bores everyone to death! So your talk must be sensible, with always some humour in it and with regard to people’s sensitivities. For example avoid discussion on politics or religion! The third and sometimes the most critical way people judge you by is your body language, also unknown as non-verbal communication. A person who slouches will automatically be assumed to be a lazy person. A person who avoids eye contact while talking is assumed to be trying to hide something or not telling the truth. So we need to consciously practice a positive body language style, that gives a clear message to the person you are interacting with – that you are confident, active, trustworthy.

Good luck with practicing all of the above to make your next first impression a great one!

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BODY LANGUAGE

Wednesday, September 5th, 2012

Psychologists estimate that between 60 percent and 80 percent of all of our communication with other people is non-verbal. That’s a huge percentage. For us in the public relations business especially, it is vital that we acquire at least some basic skills in understanding people’s body language. Of course we can immediately recognize when a person is happy or angry, even if the person has not said a word. A big, pleasant smile denotes happiness, whereas a frown or glaring eyes clearly convey anger.
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APR RETREAT 2018 – A treat for every Asiatic!

Friday, December 21st, 2018

The annual APR RETREAT is now a well-established company tradition, whereby staff of all 3 APR offices (Karachi, Lahore, Islamabad) get together at an offsite location towards the end of each calendar year, for 3 days of learning, sharing experiences and fun! The programme includes teambuilding activities, business sessions and competitions. Annual awards are also announced for various categories. The RETREAT gives Asiatics the eagerly looked forwarded to opportunity to unwind with their peers at a serene location. This year, instead of a location in Northern Pakistan like the previous 3 years, the chosen venue was a resort in a rural setting outside Karachi. And like in all RETREATS, one day was devoted to an edutainment visit to a nearby historical site (Makli Necropolis) and a nature site (Kheenjhar Lake).

Group

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A relevant theme is chosen for each RETREAT, with the theme for this year’s RETREAT being “Learn, Unlearn and Relearn”, to emphasize the need to be able to respond effectively to the rapidly evolving and fast-paced professional world we are all a part of. Sometimes, by taking a step back and re-evaluating the measures one is currently using, compared to how one could adopt better practices, can significantly impact overall performance. This is applicable both individually and collectively in an organization. APR priorities this, and is keen to ensure that all Asiatics understand that adhering to this dynamic style of working is essential for professional development.

The RETREAT was a great success, meticulously planned and organized as it was by Taskforce A, our internal event management team and enthusiastically participated in by all our people,

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Quality of Press Release Needs to Evolve

Monday, November 25th, 2019

Pakistan PR Influencers’ Chat (@PakistanPR) which is a Twitter based forum to facilitate conversations amongst public relations professionals in Pakistan, had its second online conversation under the hashtag #PakistanPRchat. The PR exclusive interaction which was hosted by Khurram Zia Khan, Senior Manager Media, discussed the  important tool of press release in PR, and how it is likely to evolve in future.
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