APR

Asiatic Public Relations Network (Pvt.) Ltd. Karachi – Lahore – Islamabad


Archive for the ‘Uncategorized’ Category

ZONG Kick off champions return after a weeklong training session at the Manchester United School – Abu Dhabi

Wednesday, June 27th, 2012

The 32 most outstanding players of the ‘ZONG UNITED KICKOFF’ Football Tournament returned from their dream journey – a weeklong training session at the Manchester United Soccer School (MUSS) in Abu Dhabi. It was a life changing experience for these young players exclusively provided by ZONG – the digital partner of Pakistani nation.

During the week, the players had an extensive training schedule spanning over 5 days which primarily focused on things like; physical and technical skills, nutrition and diet, player’s attitude on and off the pitch, what to do when sitting out, warm up skills, dribbling, shooting, passing and ball control. The young players were also provided with training in other fields, such as tactical understanding, and mental, physical and social growth.

Two dedicated Manchester United trainers were assigned the task and both were extremely impressed by the talent and prowess of the players with the ball. The trainers paid extra attention towards highlighting the strengths and weaknesses of each individual and helped them further improve their game.

Andy Dixon, Head Coach/Project coordinator of the Manchester United Soccer Schools program in Abu Dhabi praised the young players in these words, “I am impressed with the immense talent that these kids have. All of them have unique qualities which will help in bringing them to the international football scene one day. ZONG has done a tremendous job by providing them this matchless opportunity and I am confident that this training will be the first step of the exciting journey that lies ahead of these youngsters.”

The MU legend, Dion Dublin was also present at the activity and stayed with the children till the presentation ceremony on the last day of the activity. Due to his charismatic personality and his approachable demeanor, Dublin really connected with the children and helped mentor them throughout their sessions.

Usman Ishaq, Executive Director Commercial of ZONG said, “We are glad to have done something which will help these talented children further refine their talent. Being a China Mobile’s brand, ZONG has an emotional relationship with the Pakistani nation. Like any good friend, ZONG also wants to promote the talent of Pakistan and Manchester United enthusiastically facilitated us achieve this target. We are thankful to them, the players, all those who participated in this campaign and the Pakistani nation for placing their trust in us.”

The players were really excited on their way back and could not wait to try out all the new techniques and skills that they had learned at MUSS and were thankful to ZONG for providing them with a once in a lifetime opportunity.

Zain-ul-Abdeen one of the boys who got special plaque from trainers excitedly informed, “I had never ever imagined in my wildest dream that I would be able to meet Dion Dublin and receive training at Manchester United Soccer School. I still can’t believe that it has happened and I am grateful to ZONG for not only providing us access to amazing content of MU but also making our dream come true.”

Besides arranging the entire training session, ZONG took care of all their accommodation and other needs throughout the week. They also arranged fun activities and took the players for sightseeing to various places including the Ferrari World Tour.

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Case Studies

Saturday, September 22nd, 2012

CRISIS MANAGEMENT
Coca-Cola Beverages Pakistan Ltd (CCBPL) decided to outsource distribution and sell off its ageing fleet of delivery trucks, resulting in laying off about 150 drivers and helpers. CCBPL feared that when announcement Read More

MEDIA ADVOCACY
In the Federal budget 2009-2010, the government announced the levy of a new tax of 20-paisa per SMS in addition to the rate specified for the telecom sector Read More


INTERNATIONAL EVENT & MEDIA MANAGEMENT
Complete event management for invitees and government VIPs including keynote speaker, H.E. Mr. Shaukat Aziz, Prime Minister of Pakistan Read More

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APR coordinates Emirates Airline FAM Trip to Chicago

Friday, June 6th, 2014

APR retainer client Emirates Airline recently launched flight services to Chicago, USA. To promote the route in Pakistan, they planned a FAM trip and took a journalist from Pakistan on the inaugural flight. The FAM trip was a five-day tour with the main attractions for the travelling journalists being the inaugural event at the airport, media round conference with Emirates’ top management in Chicago, city tours as well as a grand dinner.

APR shortlisted the media and coordinated with them throughout the trip – planning, executing and post-trip follow up. The FAM trip was conducted successfully with Chicago receiving excellent coverage in local media.

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Event Management

Monday, June 11th, 2012

Welcome to WordPress. This is your first post. Edit or delete it, then start blogging!

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Coca-Cola Book Bank Activity

Sunday, October 25th, 2015

The activity was first launched at Karachi Literature Festival 2015. Old glass-fronted visi-coolers of Coke were converted into Book Banks. People were invited to donate text books or any other books they no longer need. Each donor was rewarded with complimentary Coke in exchange of books and a certificate of appreciation.

The second phase of the activity was launched on International Literacy Day, 2015, in Karachi. Supply truck of Coke was converted into mobile Book Bank. Mobile Book Bank collected books from various spots of Karachi including Press Club.

Books and Funds Collection

In the first phase of the activity at KLF 2015, 2000+ books and PKR 50,000 were collected which were then donated to The Citizens Foundation.

In the second phase of the activity, 1500 books were collected in one day. Rotary International also took interest in the activity and announced to donate 10,000 books for underprivileged schools. 55 people submitted online forms for donating books.

Social Media was used as the primary platform for dissemination of the communication. An animated video was launched through Coca-Cola’s Facebook page. Communication was sent out to social media influencers about this activity who participated by spreading the word through their social platforms.

The video organically received 660 Likes, 187 Shares and 27 Comments. The hashtag #CokeBankABook and the Twitter handle of Coca-Cola Pakistan, @CokePK, both were trending in Pakistan on September 08, 2015. Total number of Posts about Coke Book Bank on Twitter and Instagram were 2,654, reaching out to 1,023,163 accounts and generating9,177,644 impressions. Original idea and execution was by Asiatic Public Relations Network. Following is what people said on twitter:

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TBL – Triple Bottom-line

Friday, February 17th, 2012

In January 2008, APR brought out Pakistan’s first (and still only) knowledge-based, CSR focused publication, the bi-monthly TBL – Triple Bottom-line, with the Vision: “To steadily facilitate the germination of sustainable visions for organizational growth, sharing specific triple bottom-line knowledge and tools.”

 

A total of 19 issues of TBL have been published, with original content from over 65 specialized contributors from more than a dozen countries. These include world renowned institutions working in the CSR space.  Each issue of TBL is based on a CSR-related theme. The issues have focused on subjects such as the global food crisis, eco-efficiency, ‘hydroethics’, good governance and media responsibility.

 

A year after the publication’s launch, the website www.tbl.com.pk was launched, and already it has received visitors from over 180 countries! This fact has now led us to believe that the way forward for TBL is to migrate to be a dynamic, real-time online platform. At the same time we are progressing to expanding the TBL platform to undertake CSR / sustainability trainings and consultancy work, while creating new opportunities for people in the CSR space to network with each other.

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Arsenal-Emirates Activity – Video for Pakistani Arsenal Fans

Sunday, October 25th, 2015

The big idea was to develop a video message recorded by Arsenal directly addressing the Pakistani fans. Social media platforms in Pakistan were used to launch the video in order to achieve maximum outreach online. The objective was to promote Emirates’ association with Arsenal and sports in general and to create excitement and buzz in the Pakistani Arsenal fans.

This was an original idea by Asiatic Public Relations Network. The rationale behind this idea was the growing popularity of football in Pakistan especially with Arsenal being the second most popular football club in the country. Football fanatics are rapidly growing on social media in Pakistan. The aim was to leverage the patriotic elements by mentioning Pakistan in the video. Only Facebook was used to launch the video. The video was released from Arsenal’s official page, Emirates airline official page and a local football related page to get the maximum reach in Pakistan.

Hamza Ali Abbasi, a popular actor and model, shared the video on his official page which received 4,334 shares, more than 23,000 likes and 2,230 comments.

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With the video going viral within 24 hours of its official release, we were contacted by two of the most prominent newspapers of the country – Express Tribune and Dawn – who did a story on the video.

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The video and story was published by one of Europe’s most popular football websites.

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The country’s national sports channel also published the video and story …

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News also picked up by Indian publications …

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Other Pakistani web portals published the story/video too

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Total analytics of this activity were 9965 shares, 17235 likes and 3640 comments.

Arsenal Video to be downloaded and linked:

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Welcome

Thursday, February 16th, 2012

Welcome to the website of Pakistan’s leading communication and public relations agency,

Asiatic Public Relations Network (Private) Limited, affiliated internationally with H+K Strategies. Established in 1992, APR is a highly professional agency and offers its clients a comprehensive range of services aimed at achieving one key objective – Relationship Excellence.

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Bloggers Meet-up – Crazy for Good – The Coca-Cola Export Corporation

Sunday, October 25th, 2015

This meet-up was organized to create hype for the Crazy for Good campaign, launched in 2013 by The Coca-Cola Export Corporation. Some prominent elements of this meet-up were:

  1. The venue – Tushan Beach
  2. RJ Khalid Malik – the moderator of the event, who kept audience very well engaged
  3. Crazy and refreshing activities conducted by Khalid
  4. The Customized Cupcakes
  5. Sand Art
  6. The Giveaway – Canon A810

 
This was the second bloggers meetup done by Coca-Cola. The original idea and execution was by Asiatic Public Relations. The results were phenomenal. Total 11 blog-posts were published for this campaign. On the day of the meet-up, approximately 22,000 accounts were reached on Twitter and 375,000 impressions were created. Total Reach achieved for this campaign was 191,407 with 740,031 impressions generated.

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While for retainer clients we develop long-term strategies, we do also work for clients on a project basis.

Friday, February 17th, 2012

These may be long or short term in nature and may or may not include all services provided by us.

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