APR

Asiatic Public Relations Network (Pvt.) Ltd. Karachi – Lahore – Islamabad


Archive for the ‘Uncategorized’ Category

MEET THE SHOWSTOPPING LENOVO K5 PLUS

Monday, May 16th, 2016

Designed to deliver an immersive multimedia experience whenever you want

Karachi – May 16, 2016: Lenovo, the world’s No.1 PC vendor, announced that the all-new Lenovo K5 Plus smartphone is now available across retail stores in Pakistan. Music and entertainment enthusiasts will appreciate Lenovo K5 Plus for its brilliant performance and robust features.

 

Offering a 5” wide-view FHD display and powered by a Qualcomm® snapdragon™ 616 octa-core processor, plus a 2750mAh user replaceable battery and 16GB built-in memory (up to 32GB expandable storage support), it delivers an immersive, fast and undisrupted multimedia experience, whenever you want.

Ditch the headphones and switch to full speaker sound. Lenovo K5 Plus with the clarity of Dolby Atmos® and dual rear speakers to deliver remarkable sound quality, allowing users to enjoy movies, games and music with full, crystal-clear stereo sound.

 Since we know capturing key moments with the crew is important to consumers, we have equipped Lenovo K5 Plus with a 13MP autofocus rear camera with LED flash, and a 5MP fixed-focus front camera for picture perfect shots.  Plus, we preloaded a variety of productivity and social apps such as SHAREit, SNAPit, Guvera Music and so on for a seamless social sharing and streaming experience.

Flaunting a sleek-finish aluminum look at just 8.2mm thin and 142g light – and available in Champagne Gold and Platinum Silver – with Lenovo K5 Plus you are ready for your close-up.

Commenting on the latest additions to Lenovo’s smartphones line-up, Sharay Shams, General Manager for Smartphones, Lenovo Middle East, said: “We are happy to bring the Lenovo K5 Plus to Pakistan and make it accessible to a much wider audience. Many young Pakistanis rely on smartphones to enjoy movies and music on the go and they need a device that is stylish and optimized for a cinematic experience at an affordable price.”

 

The Lenovo K5 Plus is available for a retail price starting from PKR 23,500.

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Marketing Review

Friday, February 17th, 2012

Recognizing our capability for producing quality publications with original content, the Marketing Association of Pakistan (MAP), a 40+ years old national network of marketers, assigned APR the task of bringing out their quarterly magazine, Marketing Review, starting from Q1 2011. The publication can be reviewed online at www.map.org.pk

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Event Management

Friday, June 8th, 2012

From a PR perspective, an event too is a channel of communication. The audience may number from a few score to several thousands. But it is always a captive audience. While it is of course vital that the event execution or logistical management is superlative, it is even more important that the event succeeds in its principal objective for which it was organized – the dissemination of certain key messages.

This is how APR approaches events. Over the years we have conceptualized and executed a wide range of events, including:

a)      Awards

b)      Academic events / convocations

c)      Company launches

d)      Conferences, seminars and workshops

e)      Consumer events

f)       Corporate dinners

g)      Employee events

h)      Inaugurals

i)        Entertainment events

j)        Media events

k)      Music events / concerts

l)        Product launches

m)     Shopping festivals

n)      Other PR events

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Spirit

Friday, February 17th, 2012

APR has also now been assigned the task of producing Tetra Pak Pakistan’s quarterly news magazine, SPIRIT, which targets Key Opinion Leaders from different sectors in Pakistan.  The first issue APR has brought out is the Q1 2011 issue.

As such APR has a rich experience of research, strategic writing and content development for print communications. Highly qualified writers and media trained translators ensure that such communications are available to our clients in both English and in Urdu languages.

Some examples of the print communications work done at APR include:

COMMUNICATION COLLATERAL

CLIENTS

Annual Report Engro Chemical, National Foods Ltd, Hub Power Company Ltd., Khushhali Bank
Corporate brochure Fatimid Foundation
Corporate magazine Tetra Pak
Coffee-table book Technology Links
CSR journal, bi-monthly TBL Self
CSR/Sustainability Reports English Biscuit Manufacturers (EBM), Engro Chemical, Engro Polymer, Standard Chartered Bank, Tetra Pak, Yunus Textile Mills Ltd
Newsletters DHL Global Forwarding, HUBCO, National Foods, Paktel, others
Print media supplements Coca-Cola, Tetra Pak
Trade magazine Marketing Association of Pakistan

 

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Wednesday, January 15th, 2020

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Complete event management for invitees and government VIPs including keynote speaker,

Friday, February 17th, 2012

APR – CASE STUDIES

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Beijing 2008 Olympic Torch Relay

Monday, June 11th, 2012

Welcome to WordPress. This is your first post. Edit or delete it, then start blogging!

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CSR & Sustainability

Monday, June 11th, 2012

Welcome to WordPress. This is your first post. Edit or delete it, then start blogging!

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Banner 4

Friday, June 8th, 2012

Welcome to WordPress. This is your first post. Edit or delete it, then start blogging!

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CASE STUDY 2

Tuesday, September 11th, 2012

MEDIA ADVOCACY


‘Imposition of 20-paisa tax on SMS’

BRIEF HISTORY OF THE ISSUE

  1. In the Federal budget 2009-2010, the government announced the levy of a new tax of 20-paisa per SMS in addition to the rate specified for the telecom sector
  2. In pre-budget negotiations with the telecom stakeholders, the Government had put forward a condition of reduction in taxes by asking telecom operators to increase SMS rates
  3. The finance ministry offered telecom industry the reduction of SIM activation tax, on the condition that as a quid pro quo, the operators will increase SMS rates
  4. Reportedly, this move was being pushed by the largest mobile phone operator
  5. Generally 40 billion SMS are sent in Pakistan every year by the subscribers of cellular phones
  6. With a tax of Rs 0.2 per SMS, the government was expecting to earn Rs 8 billion per annum (US$100 million)
  7. Since bulk SMS deals were to become very difficult to operate, the telecom industry was expected to curtail them from the current levels
  8. This had the potential of absolutely discouraging the users to send SMS freely thus resulting in lesser numbers of SMS exchanges

SUCCESSFUL CASE STUDY IN MEDIA ADVOCACY – TAX ON SMS

  1. ZONG (CMPak Ltd) and its PR agency, Asiatic Public Relations Network decided to plan and launch a media campaign for withdrawal of the new sms tax, after it was announced in the new Budget
  2. The strategy was to build a lot of pressure on the government in a short time frame, through the mass media
  3. It was important that the tax was shown up to be highly unpopular in the general public

WHAT ADVOCACY MEANS HERE?
Provoking concern about a problem, with the aim of generating an appropriate response

MEDIA STRATEGY

  1. Building pressure – Breaking the news to media one week before the budget announcement
  2. Strategic favorable news placements in major newspapers
  3. News placement at blogs and discussion
  4. Letters to the editors
  5. Public survey

PRE-BUDGET NEWS STORIES

AFTER BUDGET GENERIC NEWS

AFTER BUDGET GENERIC NEWS

No mention of tax in headlines

AFTER BUDGET NEWS PLACEMENT BY APR

ELECTRONIC

LETTER TO THE EDITORS BY APR

WEBSITES / BLOGS

GENERIC NEWS PLACEMENT

IN FAVOR OF TAX IMPOSITION

FOLLOW UP NEWS STORIES BY US

EVEN PUBLIC PROTESTS

WITHDRAWAL OF DECISION

RESPONSES AFTER THE DECISION

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