CCBPL Training Workshop
Asiatic Public Relations Network (Pvt.) Ltd. (APR) conducted a two day training session for the client, Coca-Cola Beverages Pakistan Limited (CCBPL) on November 23 and 24, 2015 at KO Learning Centre at Lahore Plant. The workshop was conducted to equip the newly appointed PROs with necessary PR and media training. It was attended by HRBL’s and HR Executives from Lahore, Karachi, Multan, Rahim Yar Khan, Faisalabad, Gujranwala, Islamabad, and Peshawar. The training was headed by APR’s CEO, Zohare Ali Shariff and GM North, Sarfraz Ahmed who have several PR trainings to their credit.
The training gave the participants thorough knowledge of PR, introduction to stakeholders, mapping of stakeholders, stakeholder engagement, and introduction to media, media landscape in Pakistan, media engagement; introduction to crisis and issue, crisis management and how to coordinate during severe crisis.
At the end of the workshop, certificates were given to all participants by CCBPL Director PAC, Zafar Abbas Jafri with a resolve to applying all that had been learnt during the training in the respective territories.