APR

Asiatic Public Relations Network (Pvt.) Ltd. Karachi – Lahore – Islamabad


Flutter salutes women of substance

Islamabad, March 19, 2013: Flutter – a special mobile package for females by ZONG, recently celebrated International Women’s Day and honoured the spirited women of Pakistan who had previously shared their inspirational stories by dialling on an IVR number. Out of the countless entries that ZONG had received, since this campaign was launched, eleven praiseworthy women were selected for participation on morning shows, where they got an opportunity to share their stories with the whole nation and also a chance to meet well known celebrities as their mentors.

All the women who participated and became a part of the flutter family are also eligible for the lucky draw which will be conducted on 31st March 2013 for Gold earrings and free flutter lounge service for one week.

From entrepreneurs selling handmade jewellery online to sports women supporting their families by stitching clothes, this campaign brought forward great inspirational stories in front of the Pakistani masses. These women were lauded for their efforts to bring about a positive change individually, within communities, and in their professions without losing their feminine side & without losing hope. These women were honoured on television channels including ARY digital, ARY Zauq, Hum 2, PTV Home, TV One, Express Entertainment, Aplus and Masala TV.

Sajid Mahmood, Chief Commercial Office of ZONG says, “We have received a tremendous response for this campaign. Although we did expect to hear some wonderful stories; the shortlisted ones were really poignant. We do believe that these women deserve to be praised for changing and shaping their lives and working towards a better future for themselves, their families and the whole society in general.”

Winners of this competition included Aliya Habib – an entrepreneur running her catering business, Kiran Farhan – a teacher who faced hardships to complete her studies, Fauzia Khan – an athlete who makes bangles and stitches clothes to earn bread and butter, Shahida Bibi – a determined lady continuing her education after 15 years of marriage, Nighat Afzal – a jewelry maker running her online business, Tanzila Tanveer – who supported her mother (a single parent), Erum Bashir – headmistress of a government school even though she is blind, Ammara – a beautician who fought domestic violence, Seher Yasmeen – a make-up artist who brought up not only her children but her siblings as well, Syeda Sobia – a trainer to represent her institute at international exhibitions and Asfar Jahan – an 18th grade officer and career counsellor who got married at the age of 14.

Realizing that women are an underrepresented segment of our society, ZONG had introduced Flutter in July last year – a package which talks to women directly in their tone of voice. ZONG an international brand of China Mobile entered Pakistan’s telecom industry in April 2008 and has now spread its coverage across the country. Among all the Chinese investments in Pakistan, China Mobile is the biggest investor in Pakistan.

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