“HBL and MasterCard launch HBL Nisa Debit MasterCard”
Karachi, May 11, 2016: HBL recently hosted MasterCard at an event to commemorate the launch of HBL Nisa Debit MasterCard at a ceremony held at HBL Plaza, Karachi. The HBL Nisa Debit MasterCard serves as an extension of the banking platform launched by HBL, designed exclusively for the women of Pakistan.
With one of the largest shares of female customers in Pakistan, HBL is committed to bring millions of women into the banking fold with HBL Nisa, by providing them tailor-made banking products and services.
Leading the event, HBL was represented by Ms. Sima Kamil, Head of Branch Banking, Mr. Naveed Asghar, Chief Marketing Officer, Mr. Danysh Hashmi, Head of Retail Product Group and Ms. Samira Omer, Head of Women Market Program.
Also present at the event were senior MasterCard officials, including Mr. Aurangzaib Khan, Vice President, Country Manager, Pakistan & Afghanistan, Mrs. Elcin Yanik, Director, Group Head, Market Development, Middle East & Africa and Mr. Nabeel Ahmad, Vice President, Business Development for Pakistan & Afghanistan Markets.
Speaking on the event, Ms. Sima Kamil said, “The launch of HBL Nisa demonstratesour continued commitment towards financial inclusion of this highly under-banked segment. HBL aims to be the bank of choice for women across the nation and HBL Nisa Debit MasterCard is a fitting addition to our diverse range of products.”
Mr. Aurangzaib Khan, Vice President, Country Manager, Pakistan & Afghanistan, MasterCard, said: “Driving the financial inclusion of women around the world is one of MasterCard’s top priorities and the launch of exclusive products such as the HBL Nisa Debit MasterCard, marks another step forward in our journey to achieving this ambitious vision. We are pleased to collaborate with HBL to introduce this card featuring financial services and benefits that cater specifically to the needs of the Pakistani women, led by a shared vision of financial empowerment for this important segment.”
Mrs. Elcin Yanik, Director, Group Head, Market Development, Middle East & Africa, MasterCard, said: “Pakistan is an extremely significant market for MasterCard and we are delighted to expand the scope of our services in the country with this collaboration with HBL that will help drive large scale financial inclusion for women and in turn provide them with the many opportunities that come with greater financial freedom and security.”
HBL is the largest bank in Pakistan with over 1,600 branches, 1,900 ATMs, and
customer base exceeding eight and a half million. HBL has presence in over 25
countries across four continents.”