Issue & Crisis Management
A crisis is any occurrence or incident that negatively affects either the image or the business of the company or, as is most often, both. Often a crisis will start off as an issue and if the issue is not handled properly or timely, it can quickly develop into a full blown crisis with long-lasting adverse impact.
Proactive PR does not wait for a crisis to happen. APR supports its client in pre-emptive crisis planning that reduces the risk of a crisis becoming a company-destroying catastrophe. The planning includes spokesperson training and a comprehensive crisis management and communication plan.
For even more value-added PR support, please see APR IMPACT.