Public relations is the art of communicating effectively. With nearly 2 decades of in-depth experience in this field, APR stands out as a professional agency that has mastered this art and consistently delivers on its promise.
Established in 1992 as an independent company, APR was previously a department within Asiatic Advertising, itself established in 1963. For nearly 50 years, the Asiatic name in Pakistan has been synonymous with integrity, expertise, creativity and results.
Our greatest strength is our people. Complementing quality higher education (80% of our executive cadre staff holds a Master’s degree), is their combined work experience of over 200 years in the business! Where other agencies outsource even key functions like strategic writing, APR has strong in-house expertise in all areas of PR giving it a unique all-round capability. The in-house capability includes audio-visual productions, desktop publishing and trainings.
Our emphasis is on research, analytical thinking and a proactive approach. We have strong and historic relations with the media, and with offices in Karachi, Lahore and Islamabad, APR offers a countrywide coverage to its clients.
The measure of our success is ultimately our high profile clientele – national and international companies of high repute who have reposed their trust in us, and several of whom have retained APR as their PR agency for 8 years on the average.